How to Make Your Etsy Shop More Pin Friendly

Creative Entrepreneurship, DIY + Education | 24 comments

How to Make your Etsy Shop more Pin + Browse Friendly

It’s a long standing annoyance of mine that Etsy has seemingly favored horizontal imagery in shops for a long, long time – but that vertical images work really well in most other places (Pinterest, blogs, etc). The Etsy thumbnail is cropped horizontally and the way the listing pages are laid out absolutely favors horizontal imagery (because the longer your image is, the further down the page your description goes.) Meanwhile, Etsy has adopted a Pinterest style browse layout, which DOES favor vertical images, just like Pinterest itself does. Let’s take a look:

Learn how to update your images with this simple trick to make your Etsy shop Pinterest friendly and to leverage the power of Etsy Browse! | the merriweather council blog

Learn how to update your images with this simple trick to make your Etsy shop Pinterest friendly and to leverage the power of Etsy Browse! | the merriweather council blog

Annoying right? What’s more important? To get noticed in browse and leverage Pinterest? Both of which will make the most of traffic that hasn’t hit your shop yet. Or to have horizontal images that make your listing pages a bit more pleasing for the customers who have already made it to your page?

I’ve decided that it’s actually better to make the images more favorable to the browsers that haven’t made it to your shop yet.

Making the most of the images that GET the traffic to your shop, basically. Now, as you know, the image that shows in search and browse, is the image that will be the first in your listing page.

It’s pretty interesting that in most places on Etsy, shoppers will see the thumbnail of your photo, but not on browse! On browse, they see the FULL image!

In order make my shop more pin friendly – and thus, more Pin-able once it is on Pinterest – and also to appeal to the vertical favoring in Browse, I’ve run a little experiment in my shop. (At the time of this writing, my Etsy shop is on vacation, but this is what I was doing for about 1.5 months before my shop went on vacation.)

This was just a trial – to see how it goes, how I felt about it, etc – and so i’m just sharing my experience here with you.

I took all of my listing images that were horizontal, and turned them into vertical images. Further, I added text to them, which is something that we see a lot on Pinterest – and apparently, adding copy to a vertical image makes a pin more likely to be pinned.

It took a bit of work and time, but here’s what I ended up with:

Make your Etsy shop Pinterest friendly and leverage the power of Etsy Browse by using vertical images. | the merriweather council blog

Make your Etsy shop Pinterest friendly and leverage the power of Etsy Browse by using vertical images. | the merriweather council blog

It actually isn’t terrible on the listing page, either!

Now, I didn’t want the text to show in my main shop page. I wanted my listings to look pretty much as they did in the thumbnail, gallery version and list version view of my shop, so I adjusted the thumbnail in the edit listing mode.

Step one: click “adjust thumbnail” after uploading your vertical image.

Step two: Drag your image around until it is cropped as you’d like it. In my case, this meant moving the image down so the text was cropped out of the thumbnail.

How to use vertical images to make your Etsy shop Pinterest friendly but still show clean listings. | the merriweather council blog

How to use vertical images to make your Etsy shop Pinterest friendly but still show clean listings. | the merriweather council blog

Results: My shop shows “normal” text-less images in list and gallery mode.

How to use vertical images to make your Etsy shop Pinterest friendly but still show clean listings. | the merriweather council blog

How to use vertical images to make your Etsy shop Pinterest friendly but still show clean listings. | the merriweather council blog

How to use vertical images to make your Etsy shop Pinterest friendly but still show clean listings. | the merriweather council blog

How to use vertical images to make your Etsy shop Pinterest friendly but still show clean listings. | the merriweather council blog

When I pinned these images myself (which I only really did a few times) I did notice they got more attention than the text-less horizontal images did when I pinned those. Now, like I said, my shop is on vacation at the moment, so I don’t have a lot of data to share numbers wise, but I think for many shops, this might be something worth trying, specifically if your actual item is vertical!

Generally I do suggest making all of your images the same size and shape on Etsy (all five within a listing, especially) but this might be worth a try for you if you’re inclined to updating a lot of images and feeling experimental.

What do you think?

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Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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24 Comments

  1. Very interesting ideas. Sounds like a LOT of work. I am posting currently to IG rather than Pinterest. Can’t find time to ‘do it all.’

    • but OTHER people will pin from etsy. So you don’t even have to do that part. Also, yes it is a decent amount of work to redo all your images. But you could try it on a few

  2. I actually really like this idea. I haven’t thought about how my photos appear to people in Pinterest and have been making them to look good specifically on etsy . This is a really good tip! I might try it on a few of my listings.

    • I’m glad it was helpful! Pinterest is a HUGE traffic source, so it makes sense to leverage it!

  3. This is a really interesting idea. I’m currently working on my product photos and experimenting, so this is a great time for me to see this! Thank you!

    • You’re so welcome! I know it’s a bit of work but if you have items that are just renewing over and over, it’s one image and done!

  4. Wow. And thank you! Makes so much sense and it NEVER would have occurred to me. Time for a big shop update! : )

  5. This is SO smart, Danielle! Thanks for sharing!

  6. Great information! I had noticed that longer product photos are more eye-catching in the browse sections, but definitely hadn’t taken it as far as you did, Danielle. I’m definitely going to try switching like you did, too! Thanks so much for sharing what you learned from trying it out!

  7. Love this. I’ve read in so many places that it’s a terrible idea to have text in your product photos, so I’ve never thought about the possibilities – especially when it comes to Pinterest! Going to try this on a few items, I think. Thank you!

    • it’s not the norm, and I probably wouldn’t do it on my own site, but on etsy I think it’s good.

  8. Um, this is fascinating! Up until reading this post, I hadn’t clued in to the fact that one even COULD use vertical images for Etsy listings. That makes sense though because I use PicMonkey to edit a lot of my photos and they have a collage option that is rectangular in format and called ‘pinter-etsy’ so I wondered. I think with the more visual platforms like Pinterest and IG that text really helps people to quickly understand the photo and to recognize why they need that product. I’m definitely going to experiment with this, will let you know how it goes!

  9. This post is AWESOME. Thank you so much for taking the time to write such a comprehensive recap of what you found works best for Pinterest/Etsy! Now I just have to find time to re-do each listing in my shop ;) Thanks again!

  10. I’ve been trying to add text to the pictures and have noticed the increased views/clicks/pins. I’ll definitely add the vertical ones to see what happens! Thanks!

  11. this is a great idea! love the idea of using more pinterest “real estate”! I just doctored my first image with handwritten calligraphy & am really liking the result! http://bit.ly/1JwUKKr

  12. There signature is actually pretty dirty computer software
    along the way they come in a number of siblings.

  13. Great idea! I was wondering what exact pixel dimensions you used for your vertical images because I’ve tried to do this before but ended up with ugly gray bars on the sides of my images in etsy.

    • hi lauren,
      mine are 683 x 1024

  14. Danielle, you are a genius! I’m about to update all of my photos, and that horizontal/vertical question has been weighing heavily on my mind. Adding text is genius. Thanks for the helpful tip!

    • thank you, jen!

  15. I am going to be starting a new product business soon. I was going to go straight to Shopify instead of Etsy. Is there a benefit of starting with both?

  16. How many boards should I have/create to pin my etsy items to? Is it better to have a few rather than lump them all in one? Thanks!

    • any relevant boards. i would make a few – maybe 3-4 that you can pin to

  17. So how is your experiment going? Have you seen better traffic with the new photos?