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Episode 33: Why You Should Drop Your Return Customer Coupon (aka stop discounting second orders, too)

Episode 35: Why You Should Drop Your Return Customer Coupon (aka stop discounting second orders, too) | The Merriweather Council Podcast

Return customer coupons

I’m so fired up about this, y’all. This episode is tough love central. I’m discussing the REALITY of what happens when you offer a so-called “thank you coupon” or a discount on a second order. As my good friends the Backstreet Boys would say, “tell me whyyyyyeeeeee”. Please, really, do. Why? Why? I’ll be honest: I just don’t get it. Why would you do this?!! Listen to this episode to find out why I’m so not on board with this and why I think you should discontinue your “thank you coupon” immediately. For real.

In this episode:

  • Discounting first orders is bad, too
  • What is a “thank you coupon”?
  • A whole lot of head scratching
  • DOES NOT COMPUTE
  • Debunking the thought process behind offering a thank you code
  • These blanket coupons are so-no
  • What actually happens to your relationship with customers
  • When coupons can be used that would be better
  • Obviously, feel free to ignore me
  • But please seriously consider

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Comments

  1. I did listen to the older post about coupons, but just had all my flyers printed with the code on it.
    SO I decided to hand them out anyway, but like you said NO ONE uses the code.
    Sooo I’m chucking the flyers !

  2. 🙌 “Why give coupons to people who are willing to pay full price?” Also, the tough love alert 😂
    Danielle, would you recommend including a link to sign up for a newsletter? Or does that get chucked too?