Today’s episode is getting into the spirit of the season – it’s all about something that would be VERY scary if it happened and you weren’t prepared to overcome it!
In this episode I’m addressing the reality that we all too often get attached to free platforms for promotion and advertising and connecting to our audience. We often let diversity slip away because we are having too much fun!
Let’s not get tricked into giving too much to a free platform that we have no control over.
This episode includes:
To clarify a couple points made in this episode: the more followers you have on IG, the harder it seems to be to reach them. A 3% interaction rate (likes) on IG is pretty good these days. Interaction on emails (opens) is usually closer to 30%! These numbers don’t lie.