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The Greatest Fiber Project You Probably Never Noticed

As a long time fiber-lover (the non-dietary kind, mind you) I am always spotting things that make me say “HOLY CRAP THAT IS AWESOME” that are both fibery and also, sadly, overlooked.

This one here is my all time favorite. I spent a lot of time looking for an image of this and then I was watching Reba on Hulu (that’s a serious statement, not an april fools) and this commercial came on and I was like “OMG GET THE SCREEN CAP!”

Are you ready?

It’s so good.

I really can’t even tell you how great this is….

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I  screen captured these from the Hulu commercial, from the mr. clean magic erasure extra power commercial.

Let me explain what’s going on here just in case it isn’t obvious…. and so that hopefully we can all come together and appreciate this AWESOME fiber project.

This is a commercial for the Mister Clean Magic Erasure – and these spray bottles (other cleaners) are COMMENTATORS – this commercial is in a sports style broadcast and the spray bottles are all like, “omg look at him go, he can clean all the things…” etc. and if you notice, they are wearing suits.

The spray bottles are wearing suits.

WEARING. SUITS.

Mind blown.

This is someone’s job. Someone was hired to create little suits for these spray bottles to wear. THIS. IS. AWESOME. Look at the tiny ties! I can’t even stand how awesome this is. You’ve probably seen this commercial at least a few times, did you notice the suits? This would be my other dream job, if I wasn’t doing my merriweathering, I would want to be making tiny suits for spray bottles… or equally awesome fiber related projects. SO GOOD.

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The Year in Review

2012 was pretty excellent. Here are the top ten moments of the year for Merriweather!

10. Taking this photo

Pretty sure taking this photo was the smartest thing I did all year…. I am not actually certain I took this photo in the year of 2012, but I do know that I photoshopped the new chains into it in 2012 and that counts as far as I am concerned.

merriweather council

 

09. Going to texas

Merriweather made her outside-of-new-england debut this year when we went on the road to Austin, TX to participate in Renegade Craft Fair. While it was not a blockbuster show experience, it was SO fun to hang out with my mom and put my feet in the Colorado River and be warm.

 

08. Meeting or exceeding my sales goals!

At the beginning of the year, I set a monthly sales goal for my Etsy shop, in April I upped it a little for the extra challenge. I met or exceeded the upped sales goal 9/12 months! And I was especially pleased when I met my yearly sales goal 4 months early!

 

07. Exceeding my long standing Best-Sales-Month-Ever!

November 2012 was my best month on Etsy. I exceeded my previous best-month by more than two times! I was very tired in November.

 

06. Being invited to Martha Stewart’s first American Made event in NYC.

It’s always fun to meet up with fellow etsians and this event was no exception. I traveled down to NYC in October to sit on the Etsy Panel at Martha Stewart’s American Made event in Grand Central Station.

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05. My website finally turned a profit!

This is something I have been working on for a bit. My website has been around since last september  (2011) but of course right after it launched, I was getting busy with Christmas already. So it kinda got neglected. I admit it. I completely neglected it for about 8 months. I would make a sale here or there – and basically, I was happy it just paid for itself.  At the end of this summer I started getting serious about it. The biggest challenge was getting over the learning curve of navigating and using the back end/ admin area. Once I got comfortable with that, I was all set to go. And now I know how to use it to my advantage rather than let it sit and maybe it does me some good sometimes. Quite pleased.

 

04. Mother’s Day.

Mother’s day 2012 was by far far my best Etsy-holiday! Well, up until that point at least. I spent most of April and May thinking “Mother’s Day is the New Christmas.”

 

03. Being featured in Country Living

Over the summer I sent a bunch-load of necklace samples out to various publications that has requested them. So I put about 15-20 samples in the mail, did my good-luck dance (no, I don’t have one of those, I made it up…) and waited. And I was thrilled out of my face when Country Living confirmed they’d be featuring my initial necklaces in their holiday issue!!!

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02. Being featured in People Style Watch

Full disclosure, I have never heard of People Style Watch before this year. I am not much of a magazine person and for anyone who has ever met me/ knows me, it is not a shock that I am not reading up on the latest/ greatest fashions and trends. However, I can certainly appreciate a solid hour’s worth of fashion mag browsing whilst getting a pedicure, so I was QUITE pleased when PSW ALSO confirmed they’d be featuring my necklace in their December/ January issue as well. And when it came out and I saw that T. Swift was on the cover, I was even more excited… I don’t really love T. Swift the way the majority of the population does – although I do find her to be cute and even interesting at times-  but I know lots of people in my target demographic do. I also know that lots of people who love celebrities will buy stuff just because they are in/ on it… because I am one of these people. Anyways, this was spectacular and I went to bed every night in December thinking “is this real life?! T Swift may have seen my necklace. I want cheese.”

 

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01. Being Etsy’s Featured Seller!!!

Holy guacamole batman!! HOW? WHAT?! OMG!!!

AHH I was so excited!!! I know it’s really called “featured shop” now, but I’m playing it old school and calling it Featured Seller.

Being featured seller is like …  dreams. This is sort of my Mount Everest.  And it was awesome. I am so so grateful to the folks at Etsy who put this whole bit together! It really was such an honor!! I had some help making it all happen/ holding it all together from a few good friends who know who they are and should know they have my eternal thanks and appreciation and apologies for any insanity I spoke out of stress.

etsy featured seller

While 2013 looms on the not so distant horizon, I am still making and shipping necklaces and pendants and hoops and quietly plotting for Valentine’s Day, trying to remain organized and getting excited about a year of working smarter not harder and setting some new goals.

Thank you to everyone who has helped make this a very exciting and awesome year!!

Cheers!!

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How I Got Featured in BHG

Lots of people have been asking how I got my necklace published in Better Homes and Gardens and so I thought writing a post would be the best way to give you the whole story.

So in case you were wondering…

Back in July, I was on a little family vacation out in the boonies (not really, but it felt that way since I am so used to city livin’) somewhat removed from society and I got an Etsy convo from Mary Andrews (merchandising admin at Etsy) and she asked if I would be interested in submitting some necklaces to “potentially” be featured in the november issue of BHG for the story “simply handmade.”

OMG OMG OMG! Me?! NO WAY?!” I shouted.

Of course they needed me to send the stuff out the next day in order for it to be there in time…

OH THE STRESS!” I shouted.

But, oh yeah duh, I never leave my box of threads home, and just by chance I happened to have a few pendants with me.

I CAN! I CAN! Of course I want to! Sign me up, Mary!” I shouted.

So I wrote back a big fat HECK YEAH and she put me in contact with the editor for the story. We went back and fourth a few times and she told me exactly what they wanted and sent me a color chart so I could match colors for the spread.

OH MY GOODNESS I CAN’T BELIEVE I ACTUALLY HAVE THESE COLORS OF FABRIC WITH ME!” I shouted.

So far, so good. I knew I could at least accomplish making the pendants.

QUICK! DAD! HELP!” I shouted. “I NEED A CHAIN TO PUT THESE ON!

And so we went off in search of a jewerly store. $30 later, chain obtained.

BUT I HAVE NO BUSINESS CARDS OR PRINTER TO WRITE OUT A LETTER!” I shouted.

I emptied out my suitcase and my bag and all my pockets and my mom’s wallet and my mom’s bag and any other place a Merriweather business card might be hiding and found one! One! That’s all I needed.

Sat down and hand wrote a little letter and all the info they requested and DIYed a somewhat cute wrap job with the limited materials I had and sighed in relief.

BUT DAD! HOW WILL I SHIP IT THERE IN TIME!” I shouted.

And so we went off in search of a FedEx store. No FedEx store for hours.

WHAT ABOUT UPS!” I shouted.

UPS had a location closer to us! Score city!

OMG I CAN’T BELIEVE I AM SENDING THINGS TO BHG!” I shouted.

$29 later, necklaces and handwritten info are on their way to BHG and we went back to the beach.

Smiles all around.

But, at this point it was still just a “potential” feature. A few weeks later, I realized I would need to stock up on supplies *fingers crossed* if the necklaces made the cut, so I wrote to the editor  and she said I was in!! Yippee!!

A couple weeks after that, they sent me a proof of the spread so I could see it all and it looked so pretty!

And the rest is history! My necklaces returned back to be safely and the feature was published. I’m so thrilled and thankful that my creations are featured in a magazine that people I know are subscribed to! A magazine that my mom used to give me to cut up (after she read it all of course!) to use for decoupage when I was younger. Crazytown. Still pretty amazed actually.

So crazy.

Big sigh of relief.

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The Manifesto of Mother Merri

Manifesto –  a written statement declaring publicly the intentions, motives or views of its issuer.

(source)

“The Articles of Merriment.”

a declaration by me, Danielle.

a genuinely self deprecating photo of me. But if you look closely, there is lots of subtle symbolism. 

I believe that all colors have the potential to be beautiful. When paired or grouped properly, colors that we might disregard as boring or dull can shimmer, shine, glow, effervesce or otherwise gleam their beauty. Colors work together to push and pull their neighbors’ highs, lows, brights and dulls. Even within one shade of a color – there are other colors, if you really look closely, working together to bring you that one shade. Colors do not stand alone.

Attention to detail is important to me- very important- and there is a fine line between “handmade” and “messy.” I want to maintain the handmade feel of my work – because it is – but I also want it to be manicured and well made. I’ve been paying more attention to the underside (aka back) or things, and the parts that maybe you don’t see unless you go looking for it.

Small victories shouldn’t be taken for granted. I like to think that big things are just little things standing on each other’s shoulders. You have to get to points 1, 2 and 3 before you can get to point 19. I was once asked, “if you had more time…” it’s not about having the time, it’s about doing things at the right time. Could I be doing more? Probably, but I need to do what I am doing now, and do it well, and then move on to the next thing. It’s important not to rush through things, but it’s also important to not be lazy. I don’t want to give myself too much cushion. Again, fine line.

Karma: What goes around comes around.

I take advice from the people who are on a level I want to be on. Sometimes that means business related level and sometimes that means state of mind, attitude or some other such thing. The person who I want business advice from might not be the person whose morals I value… but it might be ;)

Bad experiences are only bad if you didn’t get anything out of it. Sit all day at a show, don’t sell a thing? Bad. Concocted new game plan for next show – okay, worth it. Milk it.

Being shy never got anyone any place. I think Madonna said it best – you can’t get what you want unless you ask for it. Additionally, I like to embrace my oddities. I’m not that odd, but I’ve done some downright silly things, and thought some silly things… hey, whatever.

I have to be my own biggest fan – because I am the only one who is around all the time. I am the only one who is gunna deal with me and my dumb insecurities while I lay awake doubting myself at 4 am. (Don’t get me wrong – of course if stress level reaches code dark orange or red, I’m on the phone with mom.) Also because the little voice inside my head is my own, even when it’s mean and intimidating, it’s mine and I have to deal with that.

I say yes often but I say no when I really can’t, really don’t want to, or really don’t know how to. For the first year of Merriment, I made it a point to say yes to just about everything. This turned out to be a wonderful thing for me.

Teach class at Etsy labs? Sure!

Wanna come to this meeting? Of course I do!

Can I put this on my blog? Absolutely.

I have to stay aware of the amount of things I say yes to – because I still have to feed, dress, bathe and rest myself. And I want my customers to only get the best stuff from me. Which leads me to my next point…

I do creative work only when I feel like it. If I force it – it turns out ugly and I just wasted my time. There have been times I make something that I don’t love, but that I like – and I’ll list it anyway – and someone else loves it. There have also been times I listed something I really didn’t feel confident in – and I think people can tell-  because that stuff is the stuff that doesn’t sell right away or at all. You know of these things… I’m sure you do. No more. From now on, it it doesn’t feel right, it’s out.

I figure I may as well lose sleep, eat mexican food 7 meals in a row and work my tail feather off now… while I’m young… or, like, whatever…

I like to lend a hand to the little guy – I’m not much bigger.

Sarcasm is key to understanding the things I write here on my bloggity blog. But for the most part, today I am being serious. You know, like, as serious as I know how to be, like, or like… you know.

I like to stick to what I know, but I also like to go out on a limb. I also like to remember that I only got to where I am because of all the other stuff that’s happened to me. Shitty teachers, really awesome teachers, Girl Scout Troops, Smithtown, my parents… the music video for I Want It That Way… you get the idea.

Sometimes I let myself get upset about stuff. And sometimes I don’t. Both of those are important.

Criticism? That’s cool… just be polite about it. Disrespect is unappreciated by pretty much everyone.

Ultimately, I get to decide what happens to Merriweather Council, but I’ve got a core group of people I like to conference with first. Sometimes it takes me a while to decide on stuff… like, whatever.

I like to tap into my inner Gaga occasionally… you know, when it’s appropriate, and sometimes when it’s not, and always just a little bit. Kinda like right now… if you know what I’m talking about, thumbs up. What do I mean by this, this Gaga tapping – that girl knows what’s up. Do i think we should all start wearing raw meat? No, not really… in fact, I definitely don’t. But do I think we should all accept each other and ourselves for what we are/ what we were born with? Yeah, I definitely do. Do I think that if you’re brave enough to do something different that you should? Absolutely. Do I admire originality? HECK. YES. Which leads me to my next point…

I strive to be original. I think everyone should. I won’t address plagiarism and copycatness in my manifesto. But I will say: that shit sucks. Take a queue from someone you admire, but don’t take their whole bushel of apples…. or cantaloupe or whatever fruit you like best.

Merriweather Council is important to me – super important – and I want it to be bigger and better every year – but I don’t want it to be more important that the other important things. I want all the important stuff to work together, not against each other, but for each other. Like, together. Like, that’s what I said. Like…

I have to be myself because I’m a shitty actress, I can’t lie to save my life and I just don’t know how to be anything else, so I’ll do me, you do you, and we can all live happily ever after. Sometimes being me includes stressing out, crying, dancing like a weirdo, thinking my hair looks dumb, snorting while I laugh,  seeing a therapist or being bitchy, not all of it is always pretty or wise or great but that’s who I am  … *shurg* (Like I said, I embrace…)

I believe I will update this from time to time and that this is just a first draft. It’s okay to revise even your own opinions.

I believe that what happens in diapers should stay in diapers.

 

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If my Etsy Shop Was an Actual Storefront (aka B&M)

If The Merriweather Council was an actual, physical store, what would it be like? I know you are all dyiiiiiing to know!

Firstly, we’d be alternate between playing boppy, fun music – BSB for sure, NSYNC, general 90s awesomeness, and some other music (this is the part where you start making fun of me…) like John Mayer, Hanson, and anything from the Dawson’s Creek Soundtrack.
It would be bright and colorful… and I think maybe there would be some old, strange, vintage/ antique type displays, tables, chairs and such. I like ecclecticness (That’s not really a word, don’t try to use it on any official documents) but I also like unclutterabilityness (don’t use that one either). I think I’d do that thing where all the wall are white expect for the back wall and any decorative walls. Those would be melon colored or teal. Or both, since this is just a dream I can do whatever I want with no repercussions.

There would be a space for hanging out. Maybe a couch or some comfy armchairs and a coffee table and some coffee table books. As we all know, a coffee table is useless if not for coffee table books. There would also be a coffee making machine – oh! what if there was a barista on staff?! That probably won’t happen so we will be located very near a coffee shop.
Back to the coffee table books- they would be about cookies and tiny cakes which can be served on tiny cake platters which are all extremely adorable. There would also be some books about crafts, I like crafts. We would also have Jonathan Safran Foer books, but you’re hands better be grub free before you touch ‘em, buddy!!

The front window would be a little bit bayed out, so that when you come in the front foor, you are in between the two front windows. (Look, I’m not an architect, just try to use your imagination.) And it would be full of fabric buntings and piles of fabric and old sewing machines because everyone likes the way old sewing machines look. We might alos have a giant cardboard cut out of our mascot – not really, I don’t think we will have a mascot….

When you come in, it’s not just because you want to buy something, it’s because you want to hang out with Bruce “Little Pants” Spurge (my future dog – he is a doxie or a basset hound), and listen to the fabulous music while reading the coffee table books. I promise I won’t pressure you into buying an Backstreet Boys amigurumi pattern.

Speaking of products – there will be, of course, lots of fabrics and lots of embroidery floss and fun, useful but superfluous sewing tools. There will also be some merri mades and other-people mades. I’m not really clear on this stuff yet, not even in my dreams. To answer your next question – yes, there will be other celebrity amigurumi patterns.
Oh! How could I forget, we will be located on or very near the imaginary corner of Hanson and Taylor streets in the South End of Boston.*

*Both those streets exist, they don’t actually meet anywhere but I like to think that somewhere out there such an intersection like this exists. Also, I don’t think the South End is on the top of my list for locations but I just wanted to tell the Taylor and Hanson street intersection story.

What’s your storefront looking like?
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Craft Night a Success, Sources Say

BROOKLYN, NEW YORK. Danielle (that’s me) CEO, President, Vice President, Secretary, Treasurer, and Summer Intern at Boston based crafty biz The Merriweather Council taught participants to embroider at Etsy Labs on monday night. Following a short demo which was live streamed to Etsy.com, Danielle did group and individual demonstations for local folks who stopped by Etsy headquarters between 4 and 8 pm.

“It was fun!” Danielle said of the experience, “I’ve never taught anyone anything ever and so I think it went pretty well considering…” she explained with a shoulder shrug.

Danielle, pictured above sitting in the ever famous “Etsy photobooth,” arrived at the lab around 4:30 after briefly getting lost in DUMBO. “I asked this random guy if he knew where Washington Ave was, and he was like, umm it’s not anywhere near here and I like, nearly had a heart attack!” Danielle explained. “Anyway, turns out I needed Washington Street not Ave… kinda silly to have two so similar in the same little area, but whatever. I told him I was going to Etsy, he thought it was a restaurant! Then he asked me out for lunch! I was like ummm…. no, sorry gotta go.”

Despite this minor set back, Danielle arrived at the labs in time to help prep for the livestream and chat with Etsy Admin. “Etsy is super awesome – not just online – in real life too – I’ve been there before, it’s so colorful and crafty. That’s kinda how I like most things to be, so, I love it.”

Danielle was seen sporting her Made in Lowell pincushion ring at the event and told anyone who asked where it came from and encouraged them to get one for themselves. “It’s just so cute! Don’t you think?! I just adore it!” She smiled as she showed her needle felted darling off.

Reports from the Twittersphere were positive and viewers even commented on Danielle’s nail color, “Essie Tangerine! Cute right? This is the only time I’ll get my nails done as a business expense. I’m so not into getting my nails done – I thought my fingers were bleeding yesterday when I got a glimpse of them out of the corner of my eye.” She laughed with an eye roll.

The night ended and Danielle turned back into a pumpkin… Just kidding, she didn’t! But pumpkin is trending these days and so I had to stick it in somewhere.

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What Do You Do?

The world’s hardest questions…

“So, what do you do?”
*insert rambling answer about fabric, hoops, oh wait I mean, I work for myself, no I mean I’m an … artist? I sell stuff… online mostly, umm…*
Depending on who I am talking to I have different ways of explaining what is apparently a very difficult concept for people to understand: I am running a really tiny business here. just because I don’t have any employees and you don’t understand the difference between “working from home” and “sleeping all day” doesn’t mean my job isn’t valid…. it just makes it REALLY hard to explain anything to you, oh random person who has never been to any sort of art museum who lives under a boulder.
Here are some of my go to answers:
“I work for myself.” 
Some people are okay with this answer. And it’s true, obviously. Some people want to know more, some people don’t. Either way is fine with me.
“I am a small business owner.”
Said this to a few choice people – - this isn’t my standard answer. I think i’ll need some actual paperwork before I feel okay with telling people that. I said it to a guy in a bar once because it was short and encompassed a lot of information. He didn’t believe me…. and then Laura dealt with explaining it to him.
“I’m a designer.”
I have long believed that you cannot be an artist without being a designer. And you can’t be a good designer without being an artist. (If you are currently taking offense to that statement, just remember, I never said you weren’t an artist…. also, I don’t know who you are or what you are thinking, I know, I thought I could read minds too… was wrong…) So anyway, yes, it’s a long shot away from most people’s definition of “designer” but it’s still true. Those people who barely understand that art isn’t just painting and drawing – certainly won’t understand what I do, so I just generalize it.
“I make things, I put things in hoops and they make people happy and I …”
General rambling answer which conveys excitement, reserved for people ‘in the know’ and friends. People who need no explanation of the entire history of art, craft and DIY to understand.
I could tell people “I’m an artist.” But that really only works if you want to spend the next ten minutes explaining what that means.I’ll never understand… no one ever asks law students what they will do with that degree. No one ever asks medical students what they will do after school. And yet, it is the first question art students are asked a healthy 94% or more of the time when someone finds out they go to art school.
“What are you going to do with that?” “Make art…?” “Oh… how?” *eye roll*
I think the best response would be one that uses bits from all of these… I’m still working on it.
I’d like to develop a Taylor Mali inspired response. Some sort of powerhouse, don’t mess with me type of response.
How do YOU answer this question?
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3 Things That Really Reinforce My "Visualness" as a Human

I always knew I was a “visual learner” – no math or science please.
But sometimes even I am surprised by my strange artistic ways in the world. I’ll pretend it’s normal. I know I’m not alone…
Venice. Nothing exciting here except the colors of these buildings together. I’m sure some prominent boring colored landmark was nearby… no pictures of that though.

1. I only know which apples I like based on their location in the store. 
Recently the apples were moved to the other side of the produce department… it took a while to remember which name looked most familiar.

2. Copilot passenger person needs to physically indicate which direction to turn. 
None of this “turn left”… give it to me in terms I understand… point, move your arm, nod, something, please! Physical indication of which direction I need to go is the only really good way to guarantee it will happen.

3. I sometimes want to buy things that I don’t need, or that I have no use for just because they are a pretty color.
I saw a comb at Forever 21 last night that was this really pretty shade of red – poppy red, I’ll call it – I have absolutely no need for yet another comb… but I wanted it. Because it was pretty. Because I liked the color of it. I didn’t buy it, but I thought about it for about 3 minutes.

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Dream Big

I saw this place on Saturday whilst walking around Boston and pretty much decided that I could do plenty of wonderful and varied things with a place like this.

So I took this photo and then instagramed it to make it look cooler… obviously.

Pat and I looked up the specifics on it yesterday and – to put it simply – it’s a little out of my budget. But when I texted mom to ask for a million dollar loan she didn’t respond which I take as a yes/maybe. (Mom are you reading this?!)

Someday, someday…

In the meantime, I’m printing it out and putting one picture on the fridge, another near the sewing machine, another near the front door and making this my desktop picture – all to remind myself that if I work really hard, and someone loans me a gazillion dollars, I too could have a storefront with darling windows.

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Business in the Front, Party in the Back.

One of the things I like about embroidery is that while you’re spending all this time making sure the front looks just right… the back is wildly out of control – creating it’s own interesting composition.

 

Sometimes the backs look awesome – even more awesome than the fronts… and sometimes the pictures of the backs look nicer and dreamier than the fronts… all of that is completely unfair, but whatever oh well…

 

I like to show the backs of my hoops – not only because I think it’s a good practice to show people exactly what they are getting – but because the back really shows the work. That’s where all the story is! Plus sometimes it looks kinda cool.
What do you think?

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