Even if you think you know the basics, take a look anyway, you never know. This is how I’ve always dealt with SEO and this is in line with Etsy’s guidelines. Keep in mind, search results change for a variety of reasons. And SEO is only part of the equation BUT it’s a very important part and this will give you the best possible shot at having an optimized shop for Etsy’s search system.
TITLES + TAGS
Build up long titles that are full of relevant key phrases, use all the space available! Create your tags based on what is in that title! Etsy uses the info in titles and tags together – listings that have the same phrases in title and tags are more relevant!
HOW I GENERATE KEYWORDS
I have a running list of keywords in Trello that I can update from any of my devices – it’s just a list of words I think relate to my products. I generate keywords in the following ways:
- Customers write to me and ask for a particular item in a particular way that is different than I would normally call it. Or, hearing people describe the work who aren’t in-th-know so to say about the technical terms. (Example, I’ve heard people call it an embroidery ring rather than a hoop… etc.)
- My shop stats – looking back at keyword referrers for longer periods of time, way back in the last bunch of pages of results rather than the first few.
- The search bar on Etsy. If you go up to the search bar and begin typing in a word, it will begin to suggest popular search terms including that word or whatever letters you have input already. This is incredibly helpful! You can see exactly what phrases other people are using, it might be eye opening!
SOME QUICK TIPS:
1. Choose various BUT RELEVANT primary categories when listing items. Various meaning, mix it up from listing to listing when applicable.
2. Sprinkle your descriptions with the keywords from your title. Etsy doesn’t use descriptions for SEO, but google does. Write natural sounding descriptions just keep your keywords in mind when writing. This tends to be pretty natural as you describe the item, so you probably are already doing it. But again, Etsy DOES NOT read your product description for search results.
3. The first 30-40 characters of the title are the most important. In search results and in your shop, gallery mode is now standard — only the first 30-40 characters of the title show. Put your MOST key phrase -or the one you are optimizing that listing for right in the front! Here is an example of what I mean…
4. Add keywords to your shop title. Your shop title becomes the clickable part of Google links, see below:
Clever, very clever!
There is much more you can do to optimize your Etsy shop. SEO is just a part of the overall health and visibility of your shop.
To learn even more about optimizing your shop take my Etsy Training Course + joins hundreds of sellers who have made thousands of dollars after implementing my strategies.