Episode 059: What You Need to Know About Your Etsy Sales-to-Review Ratio


Episode 59 of the Merriweather Council Podcast.

discouraged about your etsy sales-to-review ratio?

Do you ever feel stressed out about the ratio of your Etsy sales to reviews? If you are a hot-blooded human, you probably have.

Of course, as sellers, we always want to see numbers of nearly any kind increase. This includes feedback! We love to see new, positive feedback from customers. It’s a validation of what we are doing, and the way we are doing it. It just plain feels good to hear from people that the work we have done has made them happy. It’s super easy to think that lack of a positive review means someone is unhappy, but that’s not necessarily the case. Today’s episode talks about all of this and more.

It is normal and common to feel a little self conscious about the number of reviews you have on your Etsy shop especially if you have a lot of sales and few reviews or if you are a newer seller wanting to build up more credibility.

in today’s episode

In this episode I’m sharing why this is normal but ultimately not worth stressing about. Also going to be really honest about a problem I think Etsy creates for sellers that has caused a lot of additional stress. Plus I’m telling you about an experience I had with an Etsy admin and their comment to me about the ratio of sales to reviews in my shop. Of course I’ve also shed some light on what actually matters when it comes to reviews, and my own process and thoughts on soliciting reviews (juicy right?!) Hopefully this episode helps you Etsy sellers feel more at ease about your sales to reviews ratio!

Thank you so much for tuning into today’s episode!

you might also like…


masterclass 3

*This post is written and published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.


hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

featured on

Lucky enough to have been recognized by these fabulous entities.
proof to product
living over existing
create and thrive
the product boss
dear handmade life
the business proposal


This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

Pin It on Pinterest