Episode 069: How to Stand Out in a Saturated Market


How to Stand Out in a Saturated Market | The Merriweather Council Podcast

Reaching Your Target Customer in a Saturated Market

You’ve heard over and over that identifying and reaching your target customer will be a huge part of your success as a business owner. Hopefully by now you know I’ve had some things to say about it, too! Like THIS  and THIS! But I digress.

So you’ve heard that… a lot. On today’s episode I am speaking with Paula Hoss, the founder of CLN and DRTY natural skincare about how she identified, connects with and serves her target audience and how this (and other things!) helps her to stand out in a crowded market.

Paula was kind enough to dive into the 3 practices she has in her business that help her stand apart as a skincare brand. You know there are like, several thousand skincare brands so this is critical for her!

I’m hoping you’ll be inspired by her insights and strategies especially if you are selling in a crowded market, too!

In this episode:

  • Being intentional with everything in your business
  • Pricing guilt and moving past it
  • Working with influencers
  • Growing and changing as your business ages
  • Paula on using social media and the percentage breakdown she uses when sharing personal stuff and business stuff… and why!
  • More!

Please enjoy this episode and be sure to check out CLN and DIRTY on Etsy and Instagram @CLNandDRTY.

Don’t forget, my FULL ideal customer match class lives inside of The Council! Become a member today to access this and SO SO MANY other incredible trainings and resources.


Today’s episode is sponsored by Amazon Handmade where you can get your product in front of 250 million customers worldwide. Amazon Handmade has the best of both worlds: the convenience of shopping on Amazon while supporting small, local businesses. Click the image below for more details on how to get started with zero upfront costs and no monthly fee.

Sell Your Handcrafted Goods on Amazon | The Merriweather Council Podcast

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hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

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