themerriweather council blog

Friends, today’s episode is hopefully going to set your mind at ease about some things Etsy did in 2018 that set sellers ablaze with anxiety.

Etsy SEO Update

In September 2018 Etsy released a link to THIS.

And then sellers immediately tweaked out. Which is fair.

But I am here to tell you, again, that you do not need to panic about this.

Hear me?

You do not need to panic about this.

And truthfully, most Etsy updates and changes are not worth panicking over.

In today’s episode:

• Discussing the “new Etsy SEO “
• Putting things into perspective
• Explaining what is actually new and what is unchanged
• FACTS
• Breaking it down so you understand Etsy’s likely thought process
• The GOOD THINGS that Etsy is doing now
• Tough love? Regular love? It’s one of those.

I really hope this helps clear up some of this Etsy jargon and misunderstanding. I cannot even count how many crazy myths and rumors I’ve heard about all of this!

One of my main goals in my business is to help sellers think for themselves on and off Etsy and become more proactive and have more authority in their businesses even when selling on third party platforms. If that sounds like something you’d like to cultivate in yourself and your business and if you want to learn more from me about Etsy, join us for my Free Etsy Masterclass! The Four Part Process to Unlocking the Unique Power of Etsy!

Today’s episode is sponsored by Amazon Handmade where you can get your product in front of 250 million customers worldwide. Amazon Handmade has the best of both worlds: the convenience of shopping on Amazon while supporting small, local businesses. Click the image below for more details on how to get started with zero upfront costs and no monthly fee.

You might also like…

• Episode 059: What You Need to Know About Your Etsy Sales-to-Review Ratio
• Episode 055: Creating Effective Product Listing Pages
• Bonus Episode 12: The One Image You Should NOT Use in Your Listings

 

It’s definitely no secret that I love branding and marketing chat. You’ve probably caught on to that by now!

Building a Brand

Today’s episode features a discussion I had with one of my Council Members who has spent the past several years growing and evolving a deeply personal, meaningful brand. I have been so inspired by her work and mission for most of that time! Lindsay Joy Taylor is the creator of Joyful Jewelry Box – her brand and business that sells jewelry but that also does so much more! Her story is so much a part of what she does that it’s only fair you hear it from her directly. That is part of what’s in store for you to hear about on this episode!

On this episode:

• The history of how Lindsay’s creative business evolved
• How Lindsay connects with her audience and engages them without being exploitative
• Lindsay and The Taylor Swift Metric
• Why I think Lindsay is such a strong example of someone who lives out Simon Sinek’s signature business quote: “people don’t buy what you do they buy why you do it.”
• Book rec: Confessions of a Funeral Director
• So much more!

I truly hope you will pop over to Lindsay’s Instagram feed  and visit her online . Not only is she an excellent example to small business owners but she is doing incredible work in her messaging.

Thank you, Lindsay for sharing your heart with us today!

Enjoy!

Today’s episode is sponsored by Amazon Handmade where you can get your product in front of 250 million customers worldwide. Amazon Handmade has the best of both worlds: the convenience of shopping on Amazon while supporting small, local businesses. Click the image below for more details on how to get started with zero upfront costs and no monthly fee.

The Council

I would love to help you better develop your brand and share your unique message more effectively. The best way for us to work together on that is inside of The Council! I would love to have you join us!

You might also like…

• Episode 56: Discussing Taylor Swift’s Amazing Marketing Example with Kimber Casteel
• 10 Times People Want to Hear From You
• 3 No-Lose Ways to Attract Your Target Customer

Welcome back to Merriweather Council Podcast! Today we are kicking off season 4!

It’s a real honor and privilege to have the opportunity to produce this show and connect with so many handmade business owners. I truly enjoy creating these episodes and delivering them to you!

I thank you so much for listening and for sharing the episodes you enjoy with your friends and followers, too! If you consider that a rising tide lifts all ships, you sharing the episodes you have learned from impacts the entire community positively. And that’s great for all of us! So please continue to share!

On today’s episode:

• A brief intro to me and the podcast
• What to expect in season 4
• My gratitude
• What I’m excited about for this season

I wanted to share these episodes with you across the holiday season to keep you motivated and inspired and also just keep you company during those long days in the studio! I hope you’ll enjoy listening while you work!

Thank you again for listening and for all your support for The Merriweather Council Podcast!

Today’s episode is sponsored by Amazon Handmade where you can get your product in front of 250 million customers worldwide. Amazon Handmade has the best of both worlds: the convenience of shopping on Amazon while supporting small, local businesses. Click the image below for more details on how to get started with zero upfront costs and no monthly fee.

You may also like…

• Episode 000: Meet the Merriweather Council Podcast!
• Episode 001: Meet Your Host, Danielle
• Episode 042: Welcome to Season 3 of The Merriweather Council Podcast!
• Episode 21: Season Two Opener! Welcome Back!