It’s true. Product sellers solve problems.

If you’ve ever encountered an ideal customer avatar exercise, you have been faced with the question: “what problem do you solve?”

And then you probably stopped doing that exercise because that’s a hard question for many handmade sellers to answer. But, no more! Today we move beyond this hurdle.

In this episode:

• We get real about the actual definition of “problem.”
• I give you examples of problems solved by products.
• I discuss how you can expand your thinking and become better at marketing the solutions your products provide, to the people with those problems!
• Free download! Click here to get the worksheet