Episode 017: Your Market is Not “Too Saturated”, Here’s Why


Episode 017: Your Market is Not "Too Saturated", Here's Why | the merriweather council podcast

“My market is too saturated” – a thing you have said.

It’s easy to feel like a small fish in a huge pond when you are selling a product because products are EVERYWHERE and they exist at all price points – specifically, lower price points. The truth is that your market – no matter what market it might be – is NOT over-saturated. Truly, it isn’t. And I’ll tell you exactly how I know that in this episode of The Merriweather Council Podcast!

In this episode:

  • “Saturated market” is an excuse.
  • Examples of markets that you probably think are “too saturated” and an exact breakdown for understanding that they are not.
  • Chatting about what goes into a consumer’s choice when purchasing a product.
  • Tough love.
  • An explanation on how we ALL behave as consumers.
  • Dispelling your theory that price is a huge factor 100% of the time, for 100% of people
  • Understanding how there can be multiple vendors in a market who don’t compete with each other at all.


Listen to this episode for better understanding on your place in your market!

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hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

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