Episode 004: The Big Biz Discounting Tactic you Should NOT Use

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episode 004: The Big Biz Discounting Tactic you Should NOT use | the merriweather council podcast

Observing big business can teach us a lot!

But not all big business strategies translate to small business and especially to handmade! In this episode I will chat about one tactic big businesses use all the time that works just fine for them but if you mimicked it in your business, you’d be buried. Big businesses have the infrastructure and schedules to support these tactics but – I’m gunna go out on a limb here and say, you don’t. Which is TOTALLY OKAY. But: Heed this warning! Listen to this episode to find out which tactic you should avoid in your handmade business.

DISCLAIMER: if you’ve been doing this, and you feel it works for you, then by all means, carry on. I always suggest taking my – or any other – advice with a grain of salt – season to taste, so to say.

In this episode:

  • What tactic big businesses use that you should avoid.
  • How this tactic changes consumer behavior beyond first purchase.
  • Why this strategy won’t work for you.
  • When you should implement discounts and when you should not.
  • The results of my discounting experiment.
  • Understanding the value you offer that sets you apart from big business.

Related reading:

Build Your List With or Without an Opt In Freebie

What Actually Counts as Good Exposure for Handmade

Why You Should Stop Discounting First Orders in Your Handmade Business

Thoughts on this? Share them in the comments!

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Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

2 Comments

  1. You have opened my eyes WIDE OPEN!!! I’m going to change my newsletter sign up tactic today!! Instead of the 20% off coupon I’ve been offering, I’ll give a free shipping on orders over a certain amount. That makes a hella lot more sense to me!
    Thank you for this!

    • Hi deb! I’m glad this opened your eyes! I hope you will feel more confident moving forward with opt in and discounts alike!