Episode 096: How the Jonas Brothers Used Storytelling to Create PR Magic

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Since we are on a boy band kick recently, I figured let’s just top it off with this fabulous episode in which I spoke with PR professional Brittney Lynn about how the Jonas Brothers create PR magic with their recent documentary “Chasing Happiness.”

What is so magical about it? Why is a PR professional THE one to speak on it? Gather round, kiddies, these and many other questions are about to be answered.

Here’s how this episode became a thing…

I am one of those people who only used Amazon Prime for the free shipping benefit until like, three months ago. And around the time I started watching Amazon Prime Video, the Jonas Brothers released this documentary.

Being the pop music super fan that I am, I checked it out. And I actually loved it and started down a bit of a Jonas Brothers black hole. The next day, I saw Brittney on Instagram talking about how awesome their documentary was from a PR perspective and, well, here we are.

Brittney shares some key insights in this episode about how and why Chasing Happiness was a brilliant business and PR move for the Jonas Brothers and how storytelling was at the heart of it. Of course, she did not leave us hanging and also explained how small business owners can follow the example the JoBros have set.

Similar to the situation we spoke about on the episodes about BSB DNA, the Jonas Brothers really needed this return to the spotlight to go well. Thanks to their ability to create PR magic and great marketing (among other things) it seems like it definitely did! They have been crushing it this year.

For more PR tips for small business owners (and occasional JoBro content) be sure to follow Brittney on Instagram and check out her incredible resources including pitch templates at brittneyllynn.com.

If you loved this episode and really get into marketing like I do, and/ or if you simply want to know ore about creating effective and engaging campaigns and growing your business then you will LOVE The Council – our monthly membership experience for handmade business owners. We talk about marketing a lot but we also cover all manner of business from time management to money management and email marketing. Come over and check out the details at www.merri.party/councilmember.

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Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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