Episode 103: A Surprising Strategy to Engage Your Audience

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As an embroidery person myself, I am naturally attracted to other fiber artists – and Michelle Staub of Stitching Sabbatical creates such incredible work and uses a surprising strategy to engage her audience so, it’s hard to ignore! But also it totally catches my eye and I love it so much every time I see it.

Michelle has an insane talent – she stitches photo realistic pet portraits. YES, STITCHES THEM. With thread. It’s insane. Check her work out here.

So it’s easy to see why people would love following her to begin with, but Michelle wasn’t going to rest on her laurels when it came to Instagram. She went about approaching her account in a very specific and intentional way (it might surprise you!) and she created an atmosphere where people could EXPECT something from her. She made herself a reliable party and people kept showing up!

Michelle’s strategy to engage her audience on Instagram might surprise you in a lot of ways. A lot of it was really refreshing to me and served as a good reminder that what we see and what we infer about what we see isn’t always … well, correct.

After chatting with Kim of Daisy Faye Designs about her IG debacle, and having this discussion with Michelle about her Instagram experience, I have come to the conclusion that Instagram is useful for connecting with an audience, and it’s fun to use… but it’s not the be all end all.

Both Kim and Michelle shared with us that while Instagram assists their business – and they are both using completely different strategies to engage their audiences – their businesses are reliant primarily on their talents. IG helps them share that talent and that’s awesome.

I hope this episode was helpful and refreshing to you the same way it was for me!

Follow Michelle for more stitched goodness and excellent content marketing strategy inspiration.

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Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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