About The Merriweather Council

If you like getting your hands covered in craft, then you are in the right place. I love that too.

Feeling exhausted after working with your creative brain all day is SO satisfying.

Making things that people love and gush over and gift to their favorite people?. Oh, HECK YES.

Feeling drained and burnt out because you can’t quite seem to gain traction with an interested audience that will gladly pay full price? Not as much fun at all.

Turning crafty tendencies into profits and building a sustainable, satisfying-to-you business isn’t magic, which is great news since most of us don’t know how to do magic. Your dream job CAN be your reality job. We can help!


hello, friend, i’m danielle

I am a maker, craft-based business expert, and educator who loves iced americanos and wholeheartedly believes that the Backstreet Boys are the greatest boyband of all time. I’m also very into small business and will talk about it to anyone, anywhere at any time.

I’ve built and maintained a successful handmade product business alongside an independent education company and I love to share what I have learned with you. (Like, really love! About as much as I love BSB.)

I believe we need more people in the world to share their creativity with confidence! Creative people who make beautiful things – to feel empowered to share and sell their work with confidence. Because I know we can affect change in this way, that has been the focus of my business for the past few years: empowering makers to show up and share their work confidently and to be more than just sellers of products but educated business owners so they can see gainful self-employment through craft.

In my first year in business, I made a whopping $4,000 in revenue from my handmade business by selling on Etsy (that’s not even really enough to sustain my very average human lifestyle) but it was proof this could work!

After that first year in my business, I realized that I was working (so hard) for Etsy – but Etsy wasn’t working FOR me. I knew I had to change what I was doing so I could leverage Etsy to help me grow, without working so hard.

In year two, I earned almost $80,000 in revenue on Etsy alone! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!

The changes I made improved my Etsy experience and revenue but also allowed me the time and space to build out other important parts of my business beyond Etsy which was pivotal to the live of my business as well!

If you’re working hard every day to make sales, I see you and want you to know it doesn’t have to be as hard as it currently is.

Since I saw such a drastic transformation from year one to year two in my business, and have continued to see the benefits years later, I know I have to share what I learned with you! I’ve learned a lot, worked with thousands of makers in business and grew my team so that we could support YOU, too!

On The Merriweather Council Blog and Podcast, we share realistic and concise advice, tough love and insights from 10+ years of experience selling handmade products online and working with hundreds of students to do the same.

Our signature Training Course for Etsy Sellers has helped more than 1,000 makers leverage the unique power of this platform to have a more visible, profitable, and enjoyable Etsy experience. Our students have been able to generate thousands of dollars in sales per month, secure exciting opportunities, and tap into the power of Etsy to grow their businesses on and beyond the platform.

Our membership experience for handmade business owners, The Council, is where makers work with our team of experts and mentors to build a craft-based business that thrives on their terms. With the support of peers, the insights of industry experts and our extensive content library, our members are able to work with intention and pursue what is most important to them while selling their work and expanding the potential of their business.


My Favorite Tools to Grow Your Handmade Business


Use this link to open your Etsy shop and get your first 40 listings for free!


Shopify is gold! Merriweathercouncil.com is powered by Shopify. After using a very non-intuitive system for the first iteration of my site, I was looking for something easy to use, clearly laid out, and with great customer support – Shopify is all of this and more. I am constantly amazed at the quality of their customer service and the back end is so easy to use and manage, I actually enjoy updating my site now. They also have low cost monthly plans, lots of apps you can add to suit your needs and their own payment processor which you can use in addition to PayPal. I give it a TEN. You can try it out for free and get my free video training to get started with a boost.

Creative Market

OH goodness, I am just OBSESSED with Creative Market. I buy so many things here: fonts, graphics, icons, backgrounds… literally any digital thing you need, they have it. But just know this is the beginning of the end… prepare to be obsessed.

*Do be aware that some of these links are affiliate links or referral links. That means I may get a small commission if you happen to purchase through them (there is no additional cost to you – your experience is exactly the same as it would be.) Rest assured I wouldn’t bother telling you about something that I didn’t use, love or trust. Why would I? So carry on with confidence.

The Merriweather Council EmailThe Merriweather Council EmailThe Merriweather Council EmailThe Merriweather Council EmailThe Merriweather Council EmailThe Merriweather Council Email

Pin It on Pinterest