Basic Etsy SEO | the merriweather council blog


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After seeing many confused sellers in the forums around the time I was checking in on that post regarding the slow sales, I decided to put a post together about SEO for your Etsy shop but, then I got this fancy pants software to record my screen, and so I thought it would be fun to do it that way – and I think it will be easier for you to follow. Sorry this caused a delay, but it’s for the better.

Additional Reading: Be sure to not fall victim to these Etsy SEO Myths

Even if you think you know the basics, take a look anyway, you never know. This is how I’ve always dealt with SEO and this is in line with Etsy’s guidelines. Keep in mind, search results change for a variety of reasons. And SEO is only part of the equation. Sometimes I see a listing of mine on the first page of search results, sometimes it’s a few pages back. It depends on many things but this will give you the best possible shot at having an optimized shop for Etsy’s search system.  Again, this is the basics.

Side note, does everyone hate the sound of their recorded voice? Yeah, right?

etsy lessons etsy SEO from Danielle Spurge on Vimeo.

I’m happy to follow up and answer any questions you may have regarding the content of the video. Please keep in mind that this is a basic overview ( Read: basic Etsy SEO ). Lots to expound upon here, that can be covered in another post.

How I generate keywords

I have a running list of keywords in Evernote that I can update from any of my devices – it’s just a list of words I think relate to my products. I generate keywords in the following ways:

  • Customers write to me and ask for a particular item in a particular way that is different than I would normally call it. Or, hearing people describe the work who aren’t in-the-know, so to say, about the technical terms. (Example, I’ve heard people call it an embroidery ring rather than a hoop… etc.)
  • The search bar on Etsy.
  • My shop stats – looking back at keyword referrers for longer periods of time, way back in the last bunch of pages of results rather than the first few.

Some quick tips:

1. Choose various BUT RELEVANT primary categories when listing items. For example, my phrenology hoops, I can do any of the following and they are still relevant:

1st art + collectibles, 2nd fiber arts, 3rd embroidery

1st home + living, 2nd home decor, 3rd wall decor

1st home + living, 2nd home decor, 3rd ornaments + accents

You get the idea.

2. Sprinkle your descriptions with the keywords for your title

Etsy doesn’t use descriptions for SEO, but Google does. Write natural sounding descriptions and just keep your keywords in mind when writing. This tends to be pretty natural as you describe the item, so you probably are already doing it. But again, Etsy DOES NOT read your product description for search results.

3. The first 30-40 characters of the title are the most important

In gallery view on Etsy – which is now standard as of spring 2016, only the first 30-40 characters of the title show. Put your MOST key phrase -or the one you are optimizing that listing for right in the front! Here is an example of what I mean…

Basic Etsy SEO tips from the merriweather council. Use keywords at the beginning of product titles for best SEO. | the merriweather council blog

Basic Etsy SEO tips from the merriweather council. Use keywords at the beginning of product titles for best SEO. | the merriweather council blog

4. Add keywords to your shop title

<Your shop – shop settings – shop title >

This is your headline text in Google results. You can preview it by using the “edit shop” feature on your main page and clicking the pencil icon to edit the title. (See below, under “merriweathercouncil” it says “hand embroidery…” that is my shop title.)

Basic Etsy SEO tips from the merriweather council. Include keywords in your shop title. | the merriweather council blog

Basic Etsy SEO tips from the merriweather council. Include keywords in your shop title. | the merriweather council blog

There is more you can do to optimize your Etsy shop. There are lots of resources to help you. Here is some info directly from Etsy. Like I said, SEO is just a part of the overall health of your shop, back links, social proof, custom service and branding are important as well.

Please leave any questions in the comments for me, I will answer them if I can! 

Free Masterclass | The 4 Part Process to Unlocking the Unique Power of Etsy


hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) Thanks for stopping by.

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