Welcome to the Merriweather Council Blog

Understanding Free Shipping and Discounting on Etsy

Let's talk about something I hear all of the time. I probably hear it 9 to 10 times a week about Etsy's behavior. There are multiple manifestations, but the general sentiment is: "Etsy is pushing me to do things I don't want to do / can't do." Sellers frequently come to me and say things, or ask things, about how Etsy works as a system and also, how Etsy behaves as a business. Specifically,...

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creative entrepreneurship



diy & education


The truth behind Etsy’s sales and discounting push | Episode 118

Is Etsy an evil entity that doesn't value sellers? Or are sellers asking the wrong questions? Let's get to the bottom of Etsy's sales and discounting push. Attention Etsy curious folks and Etsy sellers! This is for you. Particularly if you feel "fed up" with Etsy because of their "incessant call to discount." Many sellers tell us that they feel that Etsy is forcing them to do things...

Etsy's Sales and Discounting Push | Graphic 1 | The Merriweather Council

The only 2 reasons even great marketing advice doesn’t generate results for your handmade shop | Episode 117

Why is it that sometimes even the very best marketing advice doesn't generate results? If you have tried the best marketing advice you can find, and it just didn't work for you, I'm going to explain why that probably is in this episode! As you likely know, marketing is all the 'stuff' that you do that generates interest or traffic to your shop. This could be videos, Instagram posts...

Marketing Advice Doesn't Generate Results - Graphic 1 - Merriweather Blog

Marketing in the Lover Era w/ Kimber Casteel | Episode 116

Do I ever pass up an opportunity to talk about pop culture on this show? Certainly no. I always have a really good reason though. This episode is all about marketing in the Lover era. Taylor Swift is a long standing favorite marketing example here. Once again, we are looking at the marketing queen herself, Taylor A. Swift and observing her incredible example for a “product launch.”...

Marketing in the Lover Era | Graphic 1 | Merriweather Council Blog

Creative Life, Happy Life

Join the private community of handmade business owners dedicated to generating gainful self employment from their craft work.

hey, i’m danielle

A maker, craft business ‘biz bestie’ and educator who loves iced americanos and pop music.

My first year in business, I made a whopping $4,000 in revenue from my handmade business (that’s not even enough to support my Starbucks habit). In year two, I earned almost $80,000 in revenue! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!

Since I saw such a drastic transformation from year one to year two in my business, I know I have to share what I learned about turning a crafty tendency into profits with you (so, if you’re anything like me, you can support your Starbucks habit, too).

Be inspired and supported as a maker through The Merriweather Council blog and podcast where I share insights from my 8+ years experience selling handmade work online and working with hundreds of students to do the same.


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