Welcome to the Merriweather Council Blog
We all know by now how important it is to use email marketing for your small handmade business. Email is a powerful way to connect with your audience and allows you more ownership and flexibility than social media. If you haven't started your email subscriber list, consider doing it asap. Of course, the very first step will be selecting a service to use to collect and manage your email...
diy & education
Celebrating Recent Council Wins: The Impact of a Supportive Handmade Business Owner Community, The Council
Hosting our membership experience, The Council, is one of my biggest business joys! Hearing about wins our members experience, though, really puts a cherry on top. We recently asked Council Members to share their biggest wins of the year so far - whatever they felt amazing about! We love to celebrate these wins with them and it's an honor to be a small part of so many big, bold, inspiring dreams. The responses blew me away! I knew our members were out there living the reality of running...
Promotion is an important part of business regardless of industry or type. Many creative entrepreneurs struggle with promotion despite knowing how important it is! (Maybe you are one of them?) Part of that struggle could be lack of knowledge. It’s possible that some business owners do feel uninspired or unskilled about how and where to promote their products. On the other hand, that is all learnable!! Before going forward I want to remind you that we here at Merriweather do not suggest...
There are endless benefits to having a confident understanding of your business finances. Whether you make four figures or six figures, you will certainly want to have clarity on your money in and money out! The more knowledge you have about your business’ finances, the better the decisions you make as a business owner can be! Many creative entrepreneurs feel out of touch when it comes to money and math, I am one of them so I totally understand. It took me years to even consider learning...
hey, i’m danielle
A maker, craft business ‘biz bestie’ and educator who loves iced americanos and pop music.
My first year in business, I made a whopping $4,000 in revenue from my handmade business (that’s not even enough to support my Starbucks habit). In year two, I earned almost $80,000 in revenue! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!
Since I saw such a drastic transformation from year one to year two in my business, I know I have to share what I learned about turning a crafty tendency into profits with you (so, if you’re anything like me, you can support your Starbucks habit, too).
Be inspired and supported as a maker through The Merriweather Council blog and podcast where I share insights from my 8+ years experience selling handmade work online and working with hundreds of students to do the same.