Welcome to the Merriweather Council Blog
If you are using social media to generate traffic for your Etsy site, don't skip this post! Social media is a powerful tool, and organic traffic is likely something you are working very hard to obtain, so we want to make sure you are using it well! What is organic traffic? Let's review Organic traffic is any traffic you are hustling for on Instagram, TikTok, Facebook, etc. If you send an email...
diy & education
Concerns about copycats abound in the creative business world. These concerns and the motivation to protect oneself from this sort of thing are valid. Copying of indie business designs does happen. It also… doesn’t happen. There are also plenty of makers who carry on for years, without incident. It has happened where a big business or brand ‘takes inspiration’ a little too directly from a small maker based business. When I first started getting a lot of traction around my product, copycats...
Using social media to reach and connect with potential buyers and create more visibility for your handmade business is a common practice. It almost seems weird to have one without the other. Small business owners know it can be challenging to have a constant stream of inspired ideas, caption text to post, images worthy of the almighty gram grid, and energy to make it all happen. Instead of covering what you SHOULD or COULD post to your social media channels, I want to talk about the content...
After so many years of working with Etsy sellers, I've noticed that understanding stats is one of the significant hurdles most people face. Understanding stats goes beyond merely knowing what they say and how to read them. It extends to knowing what to do with that information once you do know. To get there, though, there are a few basics that sellers need to be clear on. (If you are a new Etsy seller especially, you will want to check this post out, too. In it, I address some of the most...
hey, i’m danielle
A maker, craft business ‘biz bestie’ and educator who loves iced americanos and pop music.
My first year in business, I made a whopping $4,000 in revenue from my handmade business (that’s not even enough to support my Starbucks habit). In year two, I earned almost $80,000 in revenue! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!
Since I saw such a drastic transformation from year one to year two in my business, I know I have to share what I learned about turning a crafty tendency into profits with you (so, if you’re anything like me, you can support your Starbucks habit, too).
Be inspired and supported as a maker through The Merriweather Council blog and podcast where I share insights from my 8+ years experience selling handmade work online and working with hundreds of students to do the same.