Welcome to the Merriweather Council Blog

How to be a better small business buyer this holiday season

The fastest way to make it to Santa's nice list is to shop small and follow the suggestions on this list as closely as possible!  Shopping small during the holidays is appreciated not only by the business owner but also by the lucky recipients you've chosen to purchase gifts from them for! Makers and artisans are turning out some of the highest quality, most unique gifts money can buy. They...

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diy & education


How to Promote Handmade Products Online: How Much Promotion is Enough?

Promotion is an important part of business regardless of industry or type. Many creative entrepreneurs struggle with promotion despite knowing how important it is! (Maybe you are one of them?) Part of that struggle could be lack of knowledge. It’s possible that some business owners do feel uninspired or unskilled about how and where to promote their products. On the other hand, that is all learnable!! Before going forward I want to remind you that we here at Merriweather do not suggest...

Promote Handmade Products Online | The Merriweather Council

3 Non-Intimidating Bookkeeping, Tax, and Financial Resources for Your Handmade Business

There are endless benefits to having a confident understanding of your business finances. Whether you make four figures or six figures, you will certainly want to have clarity on your money in and money out! The more knowledge you have about your business’ finances, the better the decisions you make as a business owner can be! Many creative entrepreneurs feel out of touch when it comes to money and math, I am one of them so I totally understand. It took me years to even consider learning...

Header Image | 3 Non-Intimidating Financial Resources | The Merriweather Council

How Often to List an Item on Etsy

If you sell on Etsy, you already know there are so many wild suggestions for how to achieve wild things. One of my favorite totally outrageous suggestions to Etsy sellers is to list new items daily or weekly to ‘skyrocket’ your sales. You Do Not Need to List an Item on Etsy Daily, Weekly or Monthly “New items daily” is a phrase that gives me a rash of anxiety. You do NOT need to post new listings to Etsy daily, weekly, or even monthly. Not only is this unsustainable (it’s SO HARD to do...

How Often to List an Item on Etsy | The Merriweather Council

hey, i’m danielle

A maker, craft business ‘biz bestie’ and educator who loves iced americanos and pop music.

My first year in business, I made a whopping $4,000 in revenue from my handmade business (that’s not even enough to support my Starbucks habit). In year two, I earned almost $80,000 in revenue! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!

Since I saw such a drastic transformation from year one to year two in my business, I know I have to share what I learned about turning a crafty tendency into profits with you (so, if you’re anything like me, you can support your Starbucks habit, too).

Be inspired and supported as a maker through The Merriweather Council blog and podcast where I share insights from my 8+ years experience selling handmade work online and working with hundreds of students to do the same.


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