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How to Promote Handmade Products Online: How Much Promotion is Enough?

Promotion is an important part of business regardless of industry or type. Many creative entrepreneurs struggle with promotion despite knowing how important it is! (Maybe you are one of them?) Part of that struggle could be lack of knowledge. It’s possible that some business owners do feel uninspired or unskilled about how and where to promote their products. On the other hand, that is all...

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diy & education


Handmade Business Ideas and Inspiration from Billy Joel

It could be because I was born and raised on Long Island that I have a particular affinity for all the Billy Joel classics. It's either that or the fact that he's obviously an incredibly talented performer. In any event, I've found him to be a reliable source of inspiration when it comes to being creative and entrepreneurial. Have you ever considered that most performers are also entrepreneurs? Kind of awesome. We spoke about that on this episode of the podcast, which was focused on the...

Handmade Business Ideas | Blog Post Graphic | The Merriweather Council

5 Reasons to Love The Council in 2021 | Episode 158

Today’s episode was inspired by the annual “reasons to love New York” issue of New York magazine. I believe that is the magazine associated with the New York Times. As a native New Yorker, I find it to be an enthralling recap of the many things that make New York so gosh darn lovable to many (bearable to some.) New York will always be home for me and...

The One Image You Should NOT Use in Your Listings | Episode 157

*If you're looking for Bonus Episode 12, it was so popular that I spoke about it again on this season on the podcast! You'll find all the updated and important information here. Remember when Etsy decided to grant sellers five additional image spaces in listings?? I do!!  This happened over the summer, and while the topic of today’s episode was inspired by the Etsy additional...

Etsy Additional Images | Blog Post Graphic | The Merriweather Council

hey, i’m danielle

A maker, craft business ‘biz bestie’ and educator who loves iced americanos and pop music.

My first year in business, I made a whopping $4,000 in revenue from my handmade business (that’s not even enough to support my Starbucks habit). In year two, I earned almost $80,000 in revenue! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!

Since I saw such a drastic transformation from year one to year two in my business, I know I have to share what I learned about turning a crafty tendency into profits with you (so, if you’re anything like me, you can support your Starbucks habit, too).

Be inspired and supported as a maker through The Merriweather Council blog and podcast where I share insights from my 8+ years experience selling handmade work online and working with hundreds of students to do the same.


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