Welcome to the Merriweather Council Blog
Link to the original episode and blog post HERE.You might also like... How Expressing Your Product's True Value Gives You the Ability to Charge Your Worth
diy & education
Etsy shop audits. What are they? Is that the same as a shop critique? Should you invest in one? And why I don't offer them! Years ago, I DID offer this as a service. I have done hundreds of Etsy shop audits. An audit is a review of your shop. The point of an Etsy shop audit or shop critique is to provide personalized feedback. In my case, we would screen record it, so the...
Worried you might be you are underpricing your handmade product? I'm glad it's on your mind because pricing properly is the foundation on which you build a sustainable business. Regardless of your niche, style, medium, or experience level, pricing properly is key to having a handmade business that can endure, grow, and thrive. To put it simply: if...
Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There’s a reason for that… What if I told you that the key to finding your ideal customer avatar is your product seller profile? Let me explain. In the past 11 years, I’ve done plenty of my own ideal customer avatar build-outs and I’ve assisted...
hey, i’m danielle
A maker, craft business ‘biz bestie’ and educator who loves iced americanos and pop music.
My first year in business, I made a whopping $4,000 in revenue from my handmade business (that’s not even enough to support my Starbucks habit). In year two, I earned almost $80,000 in revenue! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!
Since I saw such a drastic transformation from year one to year two in my business, I know I have to share what I learned about turning a crafty tendency into profits with you (so, if you’re anything like me, you can support your Starbucks habit, too).
Be inspired and supported as a maker through The Merriweather Council blog and podcast where I share insights from my 8+ years experience selling handmade work online and working with hundreds of students to do the same.