Episode 065: Building a Brand with a Strong Mission Statement



Building + Evolving a Brand with a Strong (and Deeply Personal) Mission Statement | Merriweather Council Podcast

It’s definitely no secret that I love branding and marketing chat. You’ve probably caught on to that by now!

Building a Brand

Today’s episode features a discussion I had with one of my Council Members who has spent the past several years growing and evolving a deeply personal, meaningful brand. I have been so inspired by her work and mission for most of that time! Lindsay Joy Taylor is the creator of Joyful Jewelry Box – her brand and business that sells jewelry but that also does so much more! Her story is so much a part of what she does that it’s only fair you hear it from her directly. That is part of what’s in store for you to hear about on this episode!

On this episode:

  • The history of how Lindsay’s creative business evolved
  • How Lindsay connects with her audience and engages them without being exploitative
  • Lindsay and The Taylor Swift Metric
  • Why I think Lindsay is such a strong example of someone who lives out Simon Sinek’s signature business quote: “people don’t buy what you do they buy why you do it.”
  • Book rec: Confessions of a Funeral Director
  • So much more!

I truly hope you will pop over to Lindsay’s Instagram feed  and visit her online . Not only is she an excellent example to small business owners but she is doing incredible work in her messaging.

Thank you, Lindsay for sharing your heart with us today!


Today’s episode is sponsored by Amazon Handmade where you can get your product in front of 250 million customers worldwide. Amazon Handmade has the best of both worlds: the convenience of shopping on Amazon while supporting small, local businesses. Click the image below for more details on how to get started with zero upfront costs and no monthly fee.

Sell Your Handcrafted Goods on Amazon | The Merriweather Council Podcast


The Council

I would love to help you better develop your brand and share your unique message more effectively. The best way for us to work together on that is inside of The Council! I would love to have you join us!



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hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

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