C.E.O. Mindset for Handmade Business Owners – Episode 138



This is an essential message to the person who steers the ship in your small business: you.

The C.E.O.


We get lots of emails and messages here at MWHQ from small business owners looking for advice, guidance, and support. We have noticed that many are not in the correct place, mindset-wise, to really receive and make use of even the best advice that we could possibly give.

And that is NOT a call out. That’s a call FOR! I’m calling for you and all small business owners to step into a C.E.O. state of mind to become better equipped, mentally, to make use of any and all advice and guidance that befalls you!

The best advice means absolutely nothing if you do not get it, or you don’t know what to do with it, or you’re not in the right place to make sense of it. This happens a lot, and it’s not a call out at all to anybody, it’s simple fact of the matter: you need to get to a certain point to make use of what you hear.

When I say “get to a certain point,” I mean in your mindset. I do not mean the number of years you’ve been in business. No, it’s a mindset. There’s no time frame on it. Everybody gets there at a different point. Hopefully, we can accelerate it for you today and help you step into your C.E.O. mindset with more confidence soon!

I hope that by now if you’ve been following along, especially with season seven, you’re starting to understand and hear that we at Merriweather Council see you as the C.E.O. of your business, and we want to nurture that. We want to encourage and empower you to step into that C.E.O. role.

Some people hear terms like C.E.O., and they’re thinking,

“Oh, that’s not me. I don’t resonate with that term.”

No matter what you call it (captain of the ship, person in charge, big cheese…), what matters is that you understand that you are the person who makes the decisions. You are the person who oversees the day-to-day operations of the business, sets, understands, and accomplishes the goals, and moves the business forward.

That’s how we see you. But what we see is of very little importance. What matters is that you see yourself that way.

You don’t have to step into that role, fully, all at once, right now. It can be a process that you get through a little bit at a time. The sooner that you get into this C.E.O. mindset, the sooner you’ll be able to make the most of the advice and guidance that you get from anywhere.

What you really want is for the advice you get to actually generate results for you. But it can’t until you are in the right frame of mind with a C.E.O. mindset. I want to help you get to that C.E.O. mindset sooner rather than later so that you can get moving on tips and advice and all this stuff sooner rather than later because I know ultimately that’s what you want.

So, C.E.O., welcome to episode 138

You must begin to see yourself this way. For this reason, I’m going to keep saying C.E.O., even though it doesn’t matter what you individually call yourself. You might prefer Chief Shot Caller; it doesn’t matter. What matters is that you understand that your business needs someone to oversee the day-to-day operations, the long-term plans, the goals, set the goals, reach the goals. You are that person.

You’re the person who decides how the business evolves, what the business does next, so I’m sure you can see yourself that way. It doesn’t have to be under the heading C.E.O., but again, that’s what I’m going to call it. So you need to be the person who can do all of those things, set goals, make plans to achieve goals, understand day-to-day stuff, understand long-term stuff, and move the business forward.

You can’t go to the next level until the foundation is set to build on

The next level that you’re going to go to is a C.E.O. decision, but you cannot go to any form of next level until the level you are currently on is a strong foundation to build something on top of. A big part of having that solid foundation is having a C.E.O. mindset. It’s absolutely essential.

The level you have to be on to go to the next level does not have to include making six figures or wanting to, or having a certain amount of orders that you send out every day or having a certain amount of stockists or having a certain amount of customers or email contacts or followers or anything like that. The next level might not include those arbitrary metrics either.

That’s entirely fine because as the C.E.O., you get to decide what success looks like for you. Those arbitrary metrics don’t matter. What really matters is that you are committed to what you want and see yourself as the C.E.O. of your business.

Everybody has different goals

Everybody has various iterations of what success will look like for them. The level that you need to be on to go to the next level is commitment.

We can all be doing different things, have different goals, be generating different amounts of revenue, have different amounts of followers, and email subscribers and all of this junk and still be on the exact same level because of our commitment, and because we are C.E.O.s and we see ourselves that way, that’s what level is.

If you are someone who is committed to your vision and mission, and you want help and support in getting to your goal and becoming a more confident and educated C.E.O., then you are a future council member, and I would love to have you join us inside of The Council, which is our monthly membership experience for handmade business owners/C.E.O.s.

All of the details about that are available for you to review at jointhecouncilnow.com. If you are interested in seeing what we do and how we do it inside our community at The Council, visit jointhecouncilnow.com to get all the details about that. The Council is the number one place we can support you in your C.E.O.ness, which we’re so excited to do.

Building your dream business requires commitment

You’ll never get to your next level without being wholly committed to your unique mission. This is what sets that strong foundation for moving forward and building more. With that right mindset, you can take advantage of the advice you get and the education you receive, make the most of it, and put it to work to get you moving forward.

Your bold, beautiful dream business requires that commitment before it can be achieved.

The amount of money you currently make or want to make is not what determines your current or next level. Please don’t write yourself off or count yourself out because of arbitrary numbers of revenue, followers, or subscribers.

Your business as it exists today is completely capable of becoming the business you want it to be, whether that’s big or medium-sized or small, or get to a certain level and just maintain that for a few years, whatever it is that you want, as long as you’re committed to it, it can happen.

If your commitment is right, then you are on the same level as every other committed business owner, regardless of the difference in income or audience size, or whatever else.

Commitment is what’s going to put us all on the same level. It does not matter how much money you’re making, and six figures is not the thing that makes it, so you’re being taken seriously or feel safe enough or wise enough, or legitimate enough. You just have to be committed. I know you want to be committed and confident, and that’s what we want to help you unlock and achieve in your own business.

Your business needs a confident, educated C.E.O. to move forward to whatever it is that’s next for you. It doesn’t matter what’s next. It can be big, small, medium, modest, audacious… Whatever’s next for you, you need to have that C.E.O. mindset to get there.

We would love to help and support you in becoming a stronger, more confident, and empowered C.E.O. inside The Council! Learn more about what we do and how we do it in The Council at jointhecouncilnow.com to get the details!

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hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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