If you are using social media to generate traffic for your Etsy site, don't skip this post! Social media is a powerful tool, and organic traffic is likely something you are working very hard to obtain, so we want to make sure you are using it well! What is organic traffic? Let's review Organic...
Concerns about copycats abound in the creative business world. These concerns and the motivation to protect oneself from this sort of thing are valid. Copying of indie business designs does happen. It also… doesn’t happen. There are also plenty of makers who carry on for years, without incident....
Using social media to reach and connect with potential buyers and create more visibility for your handmade business is a common practice. It almost seems weird to have one without the other. Small business owners know it can be challenging to have a constant stream of inspired ideas, caption text...
After so many years of working with Etsy sellers, I've noticed that understanding stats is one of the significant hurdles most people face. Understanding stats goes beyond merely knowing what they say and how to read them. It extends to knowing what to do with that information once you do know. To...
Have you seen the ''bed-in-a-closet'' trend on TikTok or Instagram? As I write this, it is also a trending topic on Pinterest. This might be the second wave, and I missed the first one because all of my searching tells me there was a lot of interest in this back in the spring of 2020. Don't worry,...
I don't know about you, but I love to make predictions and see how they turn out. For me, it is more fun than making resolutions at the start of a new year. (See here to find out more about why I'm not too fond of new year's resolutions.) These are my 3 Etsy predictions for 2021, (but also the...
Whenever someone expresses concern to me about the legal or financial 'legitimacy' of their business, I get so excited because that is indeed the sign of an entrepreneur. As we know, I love to surround myself with entrepreneurs. Also, though, when I hear "what taxes do you need to pay as a small...
Let's talk about something I hear all of the time. I probably hear it 9 to 10 times a week about Etsy's behavior. There are multiple manifestations, but the general sentiment is: "Etsy is pushing me to do things I don't want to do / can't do." Sellers frequently come to me and say things, or ask...
Resiliency There is one trait I have found many Etsy sellers do not seem to posses when it comes to Etsy and that is RESILIENCY. Resiliency is one of the keys to success on Etsy. I want to take some time to discuss that here! We have two different things that we want to consider in terms of...