Let's talk about something I hear all of the time. I probably hear it 9 to 10 times a week about Etsy's behavior. There are multiple manifestations, but the general sentiment is: "Etsy is pushing me to do things I don't want to do / can't do." Sellers frequently come to me and say things, or ask...
Resiliency There is one trait I have found many Etsy sellers do not seem to posses when it comes to Etsy and that is RESILIENCY. Resiliency is one of the keys to success on Etsy. I want to take some time to discuss that here! We have two different things that we want to consider in terms of...
You cannot sell me a cheap haircut, concert ticket or veterinary service: There is a market for every product at every price point and price is NOT the determining factor in a lot of the non-essential purchases we make. A MONOLOGUE taps microphone In the past twenty four months, I’ve spent...
I had a draft of this post in Wordpress from November, and I decided it's actually still really relevant because people have strong opinions about pricing handmade. in 2015, I ran a special pricing offer on my embroidered initial necklaces as it was my 27th birthday, I had these pieces priced at...
Holiday Season Motivation for Makers Dear maker, This time of year it can totally feel like everyone else is having success after success and I know 100000% how much it totally blows to feel like you’re the only one not doing well. If you feel like seemingly everyone else is killing it this...
10 times people want to hear from you UH-OH, party foul! Or should we say business foul? Either way, here are 10 of them that you might be committing. Yes, that's right, I'm saying that you keeping quiet is a no-no. When people go out shopping for things they need, it doesn't need to be an...
How to attract your target customer If there is one thing I know for sure it's that many makers in business have struggled - and may even continue to struggle - to identify their ideal customer or target market. You've probably read, watched, and otherwise heard a lot about finding this elusive...
No, nothing about how effective renewing Etsy listings is has changed. (but you’ve been told otherwise so let’s unpack that.) "renewing listings is no longer effective at all.” If you heard that, you were lied to. This is WRONG. I can’t simply STAND BY and let these rumors persist. So here’s the...
What is Etsy's email coupon tool? If you are currently an Etsy seller, you have likely heard about a recent marketing option they'd made available. Etsy has rolled out the option for sellers to pay for emails with offers (coupons for percentage or dollar amount off the total or free shipping) to...