This post was inspired by the annual “reasons to love New York” issue of New York magazine. I believe that is the magazine associated with the New York Times. As a native New Yorker, I find it to be an enthralling recap of the many things that make New York so gosh darn lovable to many (bearable...
Having listings be discoverable in Etsy search results is one opportunity that sellers can optimize for. It is not the only one, and it's not even the most critical factor in a shop's success. While it may not be the be-all, end-all some make it out to be, it's worth doing what you can to make...
It's very easy to get swept away in improving and nurturing our businesses that we often lose track of improving and nurturing ourselves as business owners!! Allowing time to be creative just for fun is excellent. Sometimes having to be creative for revenue is so draining that we don't have...
Rumors, myths, and flat-out falsehoods (that’s a nice way of saying lies) about Etsy come into our inbox daily. We’ve addressed many Etsy rumors and myths before, but recently, we received a question about a new one that I had not seen or heard before. I won’t lie; this one had me shook. “Hey,...
One of the tenants of my religion is that handmade business owners should not lead with discounts. I find opt-in coupons particularly offensive because they devalue your work from the start. When you are trying to build a base of ideal customers, people paying full price is pretty important! I’m...
Recently, we published a story to our Instagram account to answer a prevalent question we get: 'should I use Etsy or Shopify for my handmade business?' Our answer to that elicited such an interesting response. “I had not thought of it this way…” (Something we always like to hear! It means we are...
Worried you might be you are underpricing your handmade product? I'm glad it's on your mind because pricing properly is the foundation on which you build a sustainable business. Regardless of your niche, style, medium, or experience level, pricing properly is key to having a handmade business that...
If you are using social media to generate traffic for your Etsy site, don't skip this post! Social media is a powerful tool, and organic traffic is likely something you are working very hard to obtain, so we want to make sure you are using it well and that you stop sending organic traffic to an...
You might be worried you're work will be copied if you list on Amazon or Etsy. I get that. Concerns about copycats abound in the creative business world. These concerns and the motivation to protect oneself from this sort of thing are valid. Copying of indie business designs does happen. It also…...