Product sellers live in a service business advice world. And some of that information applies to us out of the box, other times it needs modification and rethinking in order to really make any sense for us! But no one has time for that, that’s what I’m here for. Having worked on both sides of this – product and service – I am able to see how we can apply these service strategies with or without modification and HOW to modify them for best results. One of these topics that gets covered A TON, but with advice that primarily works for people like coaches or consultants, is blogging.
Blogging can work for product based businesses, too! And in this episode I explain how. The Merriweather Council Podcast is all about presenting you with REALISTIC advice and insights. It is NOT realistic for a handmade shop owner to blog every week about their product. I know this because it’s what I experienced and what I see many of my friends and students in that space experience as well. There are many reasons this approach to blogging doesn’t work as well for product sellers, and if you are one, I’m sure you have a few of your own reasons!
In this episode I chat about:
- Why blogging works
- … but why it doesn’t have to be an every week thing in order to work for you.
- How to reap the benefits of blogging without being a “blogger.”
- A simple way to create blog content for your handmade business.
- An example of a blog post you could write that has the potential to go viral and reach hundreds of new, interested prospects
Blog Topic Ideas
Supporting Info – the supporting info post explains how to make better use of your product. Think: printing, display, usage tips.
Behind the scenes – “A surprising look at/ behind the scenes of ____”
Custom project highlights reel – “# fun ways to customize____”
Round up – a collection of links or resources that correspond to or support your product. Example: you sell lunch boxes, you write a post “# easy snacks to make at home that stay fresh all day” etc.
Material Highlight – “# reasons why ___material i use___ are superior for ___product i make___”
Shop with us – A list of all the places people can shop with you – which can be updated periodically.
How-To – How to select the best color combo, size, shape, etc for a certain room, person, or other variable related to your product.
Here is an example of a blog post I wrote that targeted my ideal customer for my hoop art that reflects the ideas outlined in this episode. This post still brings traffic to my blog and shop even though it is a few years old! This would be considered a “supporting info” post.
Listen to this episode to find out how to make blogging work for you as a product seller!
Don’t forget to hop on the party bus!