I know how frustrating it can be to see business advice that doesn’t seem like it relates to YOUR business. As you hopefully know by now though, almost all business advice is just that: advice about business. And at the end of the day business is business and no matter what you’re selling, you’ve got to market it. So in this episode we chat about how to reach more customers and nurture a community. Just remember to keep an open mind as you hear things! You can listen to an episode I did about that here.
One thing that often gets a lot of traction in service based businesses is CHALLENGES. You’ve probably seen some of your favorite bloggers run challenges for things like growing your email list, or batching content. And if you’ve ever participated in one you saw how it works and how it does engage the community that blogger is trying to reach. Which of course, is awesome. This is just one way to reach more customers.
So how can something like that translate to a handmade business owner? That’s the question we are answering on today’s episode featuring my friend and fellow maker in business, Toni Lipsey of TL Yarn Crafts.
If you don’t know Toni, you might live under a very large boulder. That ends today though! Toni was just as excited about this subject as I was when I reached out asking her to be a guest on the show! And she so willingly shared her insights and tips and experiences with running challenges in her community. Specifically she has been running CALs — or, Crochet-A-Longs. Similar to a knit-a-long. These are essentially the same idea as a challenge and she explained everything in this episode.
I have been following Toni for some time so I know how hard she works and how present she is in her community. This was a great strategy for her to implement and I’m excited for you to hear about it.
In this episode you’ll learn more about challenges or “whatever-a-longs”, how you might use this idea in your own business, the surprising thing Toni did in hers that is uncommon but worked and what she learned along the way.
If you loved this episode and really get into marketing like I do, and/ or if you simply want to know ore about creating effective and engaging campaigns and growing your business then you will LOVE The Council – our monthly membership experience for handmade business owners. We talk about marketing a lot but we also cover all manner of business from time management to money management and email marketing. Come over and check out the details at merri.party/councilmember