Episode 074: Fool Proof Social Media Strategy


new melissa

Fool Proof Social Media Strategy

If you’ve been around Merriweather Council a little while you know I have a serious love/hate relationship with Instagram.

Whenever I speak to someone who leans more on the love for Instagram side than the hate, I feel a bit newly inspired to give Instagram it’s due. And I think you might feel the same way after this interview with Melissa of Woods and Wool.

About a year ago – probably about the same time Instagram rolled out their Collections feature, I added one of Melissa Fisher’s posts to a collection called “podcast.”

I’m thrilled that finally this little wish of mine to have her on the show has come to fruition. Not just for me, but for you as well.

Melissa is the crochet designer behind Woods and Wool, a super fantastic and brilliant business she has built up over time using multiple tools, primarily Instagram.

The way Melissa uses Instagram to engage her audience and build her business is something I’ve admired for a long time. You guys, her engagement is through the roof, her feed is gorgeous, she goes live, she does stories … she’s doing it all! And she’s doing it so so well.

Melissa caught my attention on Instagram well over a year ago now, and more importantly, she’s held on to it! Melissa is such an amazing example of so many different things that I think and know are important to cultivate when it comes to social media, specifically Instagram. I asked her to be a guest on the show because her example is one I think we can all learn from.

In this episode:

  • Meet Melissa
  • How Melissa came to be using Instagram and why
  • Melissa’s past experiences that influenced her business and engagement strategy
  • The approach Melissa is staking when it comes to Instagram
  • Alpacas, whales and the Backstreet Boys*

*Sadly, no alpacas, whales or Backstreet Boys were present or interviewed for this episode but we did talk about them!

Be sure to follow up with Melissa on Instagram @woodsandwool and at her blog!


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hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

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This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

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