OMG shut up about the photos already.
No. I cannot. I’m sorry. You’ve read a hundred articles that mention “good product photos” as a key to success in selling online, I know. However, many of these articles skip over the truth about what that means. They don’t tell you what goes into a great product photo – so you’re stuck just figuring it out on your own which is no fun. So let’s chat about what actually contributes to a great product photo. That’s what this episode is about.
In this episode:
- The elements that a great product photo should have.
- Flat, snap, done won’t cut it.
- Why a technically competent photo isn’t necessarily a great photo.
- What to avoid in product photos and what to be mindful of.
Just for fun, here is one of my very first product photos:
And then I got better at it. Nothing about the set up or equipment changed. Just my understanding and willingness to keep working at it. Is this product photo GREAT? Well, I’ve seen better for sure, and I’ve taken better, but it was a huge improvement.