How to Fix an Invisible Etsy Shop

Creative Entrepreneurship


Are you struggling with an invisible Etsy shop? Did your Etsy shop seemingly get sucked into a black hole and disappear for all eternity without a trace?

Probably not, but that’s how it might feel. If so, don’t worry! This is more than likely a very solvable problem.

If your Etsy shop has seemingly disappeared overnight, it may have fallen out of the index. What that means is: you did nothing wrong, this is a fixable problem, no one is out to get you, Etsy isn’t evil, technology fails sometimes.

Oh, and it also means you are not discoverable in search. That sounds sucky, and it is, but this is temporary!

How to Know if You Have an Invisible Etsy Shop

To find out if your Etsy shop is not being indexed, copy one of your listing titles ENTIRELY.

The whole thing.

The ENTIRE thing.

Make sure it’s the full title.


Okay, you have the full title, correct?

Great, now paste that into the Etsy search bar.

If your item doesn’t come up, your shop probably fell out of the index. If you DO see your item returned in search results, the problem you are likely facing is a lack of optimization. Let’s loop back on that shortly.

What to do if you are dealing with an invisible Etsy shop:

  1. Remain calm.
  2. Email from the address associated with your account.
  3. Let them know that your shop needs to be indexed and leave it at that. Please keep it simple.
  4. Be patient.
  5. Know this is not the end of the world. It can and will likely be fixed.

It’s uncommon, but it’s possible. Don’t panic if you have an invisible Etsy shop. Just follow the above steps and keep it moving! No time for drama. You might want to make sure your site / any sites you own are indexed in Google as well.

If your shop is just not getting traffic from search, that’s a problem of optimization! Full Etsy shop optimization includes but is certainly not limited to being search discoverability.

We can teach you how to create a fully optimized, more profitable, more enjoyable, and more visible Etsy shop in our Training Course for Etsy Sellers! Click that link to get the details.

Visit our On Etsy page for more Etsy specific help!

If you are looking to improve your Etsy shop, you might also want to attend our Free Etsy Masterclass. Click here to see the next available session time.

training course 2

*This post is written and published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.


hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) Thanks for stopping by.

featured on

Lucky enough to have been recognized by these fabulous entities.
proof to product
living over existing
create and thrive
the product boss
dear handmade life
the business proposal


This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

Pin It on Pinterest