The Merriweather Council Podcast
The 3 Es of Email Marketing with Prerna of Content Bistro | Episode 121
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Surprising Facebook Ad Considerations with Mia from That Marketing Girl | Episode 120
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Establish Your Studio While Working Full Time + Investing in Space with Jake from Kenyarn | Episode 119
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The truth behind Etsy’s sales and discounting push | Episode 118
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The only 2 reasons even great marketing advice doesn’t generate results for your handmade shop | Episode 117
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Marketing in the Lover Era w/ Kimber Casteel | Episode 116
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4 Things You Should Never Do When Pricing Your Handmade Products | Episode 115
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The Power of Messaging, Deciding + Sticking with Your Goals Featuring Jenn of Jenn D. Handcrafted | Episode 114
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How Harley-Davidson Built an Enduring Lifestyle Brand | Episode 113
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Episode 112: What you actually work FOR
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Episode 111: Factually Untrue: Offering Free Shipping on Etsy is the Only Way to Be Seen
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Episode 110: 3 SUPER Boring, Overused or Useless Things in Email Marketing
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Episode 109: The Actual Key to Accomplishing Your Goals
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Episode 108: Your Productivity Issues Addressed
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Business, Goals and Longevity in the Time of COVID-19
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Episode 107: Season 5 Finale
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Episode 106: The Virtues of Newness
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Episode 105: Business and Personal Inspiration from Kate Spade
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Episode 104: Reaching More Customers and Nurture Your Community
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Episode 103: A Surprising Strategy to Engage Your Audience
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Episode 102: What to Do When Your Instagram Account Is Shut Down
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Episode 101: Opening a Storefront as a Handmaker
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Episode 100: Avoid Self Sabotage This Holiday Season
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Episode 099: The Reason Handmade Business Owners Are Most at Risk When Things Are Going Really Well
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Episode 098: How to Combat Underpricing on Etsy
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Episode 097: Running a Business from Abroad as a Military Spouse and Parent
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Episode 096: How the Jonas Brothers Used Storytelling to Create PR Magic
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Episode 095: What the Backstreet Boys and #BSBDNA Taught Us About Marketing in 2019
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Episode 094: The Modern Marketing Strategy
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Episode 093: Top Considerations for Paying to Advertise Your Handmade Business
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Episode 092: Why You Need to Stop Leading With Discounts
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Episode 091: The Power of Etsy, Creative Careers and Big Opportunities for Makers
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Episode 090: The First Three Steps to Etsy Success
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Episode 089: Overcoming Fears and Investing in Your Business
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Episode 088: The Highs and Lows of Running a Creative Business
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Episode 087: How One Handmaker Used Her Creativity to Heal and Reconnect
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Episode 086: Merriweather Council Podcast Season 5
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Episode 085: Merri Podcast Season 4 Finale
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Episode 084: Marie Forleo’s Free Training
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Episode 083: All Product Sellers are Marketers, Too
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Episode 082: Launching a New Product Line
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What I Learned About “Self Care” in 2018 and My Experience with TalkSpace App
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Episode 080: Marketing Lessons from Taylor Swift’s Reputation Tour
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Episode 079: Attracting Ideal Customers {A Lesson from Gilmore Girls}
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Episode 78: Trade Shows
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Episode 077: Competition Versus Competitors
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Episode 076: The Consumer Self-Concept
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Episode 075: Offering Free Shipping on Etsy
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Episode 074: Fool Proof Social Media Strategy
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Episode 073: New Year Intentions
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Episode 072: Product Boss – Manufacturing
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Episode 071: Merri Christmas
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Episode 070: THROW BACK EPISODE UPDATES. Have I Changed My Mind About Anything?
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Episode 069: How to Stand Out in a Saturated Market
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Episode 068: Holiday Season Pep Talk
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Episode 067: What to Keep Track of During the Holiday Season
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Episode 066: The Real Deal About the Etsy SEO Update
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Episode 065: Building a Brand with a Strong Mission Statement
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Episode 064: The Merriweather Council Podcast Season 4
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Episode 063: Season 3 Finale
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Episode 062: How to Stay Creative While Traveling with Lauren Hooper
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Episode 061: Pricing Lessons From Grey’s Anatomy
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Episode 060: How to Achieve the Ideal December in your Handmade Business
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Episode 059: What You Need to Know About Your Etsy Sales-to-Review Ratio
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Episode 058: Simple but Crucial Business Money Change to Make ASAP
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Episode 057: Viral Instagram Content with @hopebroidery
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Episode 56: Discussing Taylor Swift’s Amazing Marketing Example with Kimber Casteel
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Episode 055: Creating Effective Product Listing Pages
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Episode 054: Using National Holidays to Market Your Small Business
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Episode 053: Money Mindset with Laura Weldy
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Episode 052: A Pep Talk for Entrepreneurs
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Episode 051: What You’re Overlooking When Setting Money Goals
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Episode 050: Finding Your Voice with Stacie Bloomfield
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Episode 049: Creative Burnout with Stacie Bloomfield
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Episode 048: A Love Letter to Shopify
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Episode 047: This episode is all about YOU (and so is The Council)
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Episode 046: How to be Proactive Instead of Reactive in Your Business
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Episode 045: Tax Reform with Amy Northard
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Episode 044: Commonly Misunderstood Etsy Stuff
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Episode 043: How Kara Lamerato is Using Podcasting in Her Marketing Strategy
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Episode 042: Welcome to Season 3 of The Merriweather Council Podcast!
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Top 5 merriweather council Podcast Episodes of 2017
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Bonus Episode 12: The One Image You Should NOT Use in Your Listings
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Bonus Episode 11: Maker’s Meditation
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Bonus Episode 10: The Magic of Working with Influencers and Brand Reps w/ Jen Hatzung
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Bonus Episode 9: A Very SCARY Thing That Could Happen to your Small Biz (+ how to get resilient)
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Bonus Episode 8: You’re Not Target Amazon or Walmart. Or are you?
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Bonus Episode 7: Chatting about Instagram with Tyler J. McCall
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Bonus Episode 6: An Intro to The Pricing Workshop
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Bonus Episode 5: is Free Shipping a Good Idea or No?
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Bonus Episode 4: Should You “Vacation Mode” Post-Holiday? Or Extend Lead Times?
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Episode 41: Summer Send Off, Season Two Finale
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Episode 40: How to Be on Your Phone Less / Manage Social Media Better
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Episode 39: You Don’t Need Two Etsy Shops, ‘kay?
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Episode 38: Overwhelmed with info? Here’s Why and How to Fix it
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Episode 37: Random Stream of Consciousness re: Social Media
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Episode 36: You’re Pricing Too Low (and the Rest of us Are Mad at You)
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Episode 35: Observing Disney for Small Biz Inspiration
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Episode 34: Etsy Pattern – Better But Still Not Best
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Episode 33: Why You Should Drop Your Return Customer Coupon (aka stop discounting second orders, too)
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Episode 32: Join The Council
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BONUS Episode 3: Why You NEED a Biz Bestie
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Episode 31: Time Management Chat (why it’s so hard)
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Episode 30: Beyond the Formula, Easily Overlooked Things to Consider When Pricing Handmade
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Episode 29: Summer is Your Most Important Season, Use it Wisely
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Episode 28: The Skinny of Printing Shipping Labels From Home
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BONUS Episode 2: True Life I Got Sued for Infringement on Etsy (a seller’s story)
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Episode 27: True Life I was Flagged for Infringement on Etsy
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Episode 26: Are You Oversharing on Your Biz Social Media? (aka OMG w/ The TMI, PLZ)
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Episode 25: The Super Basics of Wholesale (+ a little bit about consignment)
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Episode 24: The Six Most Expensive Words in Business
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Episode 23: Chatting About Off-Marketplace SEO (aka SEO on your own website)
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Episode 22: A Wee Bit About Why I Do What I Do
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Episode 21: Season Two Opener! Welcome Back!
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Bonus Episode: Making Sense of Legal Mumbo Jumbo and Copyright for Makers
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Episode 20: Season One Finale
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Episode 019: Debunking Your Inventory Management Excuse
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Episode 018: Why You Need to Have Your Own Website
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Episode 017: Your Market is Not “Too Saturated”, Here’s Why
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Episode 016: OMG. Those Annoying DIY Comments
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Episode 015: The Important Thing that Square Space Doesn’t Do
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Episode 014: You Have a Craft Hoard, Now Use It, Here’s Why
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Episode 013: The Benefits of Shipping Internationally
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Episode 012: How to Mitigate Inventory Issues in Handmade Business
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Episode 011: Why Etsy Still Matters + How to Change Your Approach to it
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Episode 010: Talking About What you do – Crafting Your Elevator Pitch and Words to Banish
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Episode 009: What Makes a Great Product Photo
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Episode 008: Heck Yes Product Sellers Solve Problems
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Episode 007: 1 Easy Way to Avoid Bad Feedback in your Handmade Shop
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Episode 006: Thoughts on Creativity, Art, Design and Craft
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Episode 005: Price and Value aren’t as Related as you Think
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Episode 004: The Big Biz Discounting Tactic you Should NOT Use
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Episode 003: The 6 Signs you Might be Playing Business
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Episode 002: Rethinking Blogging for Product Sellers
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Episode 001: Meet Your Host, Danielle
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Episode 000: Meet the Merriweather Council Podcast!
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