I’m simply pleased as punch to introduce you to the Merriweather Council Podcast.

The Merriweather Council Podcast features realistic and concise advice for makers in business… I fully believe in and celebrate the reality of gainful self employment through craft. I can’t wait to help you turn your crafty tendencies into profits on etsy and elsewhere.


recently on the merriweather podcast

short on time?

These episodes can’t be missed. Check out my most listened to episodes under 20 minutes.

episode 061


Pricing Lessons from Grey’s Anatomy

bonus ep. 012


The One Image You Should Not Use in Your Listings

episode 003


The 6 Signs You Might be Playing Business

episode 077


Competition Versus Competitors

episode 090

The First Three Steps to Etsy Success

If you Google “Etsy success” a bunch of articles about tips, hacks and tricks will likely show up. Some of that is probably helpful (particularly if its from wink) but these things actually are only useful or relevant AFTER the FIRST, TRUE and surprising keys to Etsy success.

It’s true that being successful on Etsy DOES include strategy in listings, photos, etc. But that stuff won’t get you very far if you haven’t gotten on board with these first essential Three Steps to Etsy Success.

I’m going to reveal them to you in today’s episode!

The truth behind Etsy’s sales and discounting push | Episode 118

Is Etsy an evil entity that doesn't value sellers? Or are sellers asking the wrong questions? Attention Etsy curious folks and Etsy sellers! This is for you. Particularly if you feel "fed up" with Etsy because of their "incessant call to discount." Many sellers tell us that they feel that Etsy is forcing them to do things they don't want to or simply cannot do. The big ones right...

The only 2 reasons even great marketing advice doesn’t generate results for your handmade shop | Episode 117

Why is it that sometimes even the very best marketing advice doesn't generate results? If you have tried the best marketing advice you can find, and it just didn't work for you, I'm going to explain why that probably is in this episode! As you likely know, marketing is all the 'stuff' that you do that generates interest or traffic to your shop. This could be videos, Instagram posts...

Marketing Advice Doesn't Generate Results - Graphic 1 - Merriweather Blog

Marketing in the Lover Era w/ Kimber Casteel | Episode 116

Do I ever pass up an opportunity to talk about pop culture on this show? Certainly no. I always have a really good reason though. This episode is all about marketing in the Lover era. Taylor Swift is a long standing favorite marketing example here. Once again, we are looking at the marketing queen herself, Taylor A. Swift and observing her incredible example for a “product launch.”...

Marketing in the Lover Era | Graphic 1 | Merriweather Council Blog

Creative Life, Happy Life

Join the private community of handmade business owners dedicated to generating gainful self employment from their craft work.

hey, i’m danielle

A maker, craft business ‘biz bestie’ and educator who loves iced americanos and pop music.

My first year in business, I made a whopping $4,000 in revenue from my handmade business (that’s not even enough to support my Starbucks habit). In year two, I earned almost $80,000 in revenue! And guess what? I did NOT make $80K with the same approach that I used to make $4K. Not even close!

Since I saw such a drastic transformation from year one to year two in my business, I know I have to share what I learned about turning a crafty tendency into profits with you (so, if you’re anything like me, you can support your Starbucks habit, too).

Be inspired and supported as a maker through my blog and podcast where I share insights from my 8+ years experience selling handmade work online and working with hundreds of students to do the same.


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