Episode 33: Why You Should Drop Your Return Customer Coupon (aka stop discounting second orders, too)

Return customer coupons

I’m so fired up about this, y’all. This episode is tough love central. I’m discussing the REALITY of what happens when you offer a so-called “thank you coupon” or a discount on a second order. As my good friends the Backstreet Boys would say, “tell me whyyyyyeeeeee”. Please, really, do. Why? Why? I’ll be honest: I just don’t get it. Why would you do this?!! Listen to this episode to find out why I’m so not on board with this and why I think you should discontinue your “thank you coupon” immediately. For real.

In this episode:

• Discounting first orders is bad, too
• What is a “thank you coupon”?
• A whole lot of head scratching
• DOES NOT COMPUTE
• Debunking the thought process behind offering a thank you code
• These blanket coupons are so-no
• What actually happens to your relationship with customers
• When coupons can be used that would be better
• Obviously, feel free to ignore me
• But please seriously consider