Episode 33: Why You Should Drop Your Return Customer Coupon (aka stop discounting second orders, too)

Episode 35: Why You Should Drop Your Return Customer Coupon (aka stop discounting second orders, too) | The Merriweather Council Podcast

Return customer coupons

I’m so fired up about this, y’all. This episode is tough love central. I’m discussing the REALITY of what happens when you offer a so-called “thank you coupon” or a discount on a second order. As my good friends the Backstreet Boys would say, “tell me whyyyyyeeeeee”. Please, really, do. Why? Why? I’ll be honest: I just don’t get it. Why would you do this?!! Listen to this episode to find out why I’m so not on board with this and why I think you should discontinue your “thank you coupon” immediately. For real.

In this episode:

Discounting first orders is bad, too
What is a “thank you coupon”?
A whole lot of head scratching
DOES NOT COMPUTE
Debunking the thought process behind offering a thank you code
These blanket coupons are so-no
What actually happens to your relationship with customers
When coupons can be used that would be better
Obviously, feel free to ignore me
But please seriously consider

FIND WHAT YOU NEED

hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

featured on

Lucky enough to have been recognized by these fabulous entities.

legal

This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

4 Comments

Veronique on May 23, 2017 at 3:30 am

I did listen to the older post about coupons, but just had all my flyers printed with the code on it.
SO I decided to hand them out anyway, but like you said NO ONE uses the code.
Sooo I’m chucking the flyers !
- Danielle on May 29, 2017 at 2:31 pm
  
  it’s crazy but … hey, works for me!
Nandi on May 23, 2017 at 7:02 pm

🙌 “Why give coupons to people who are willing to pay full price?” Also, the tough love alert 😂
Danielle, would you recommend including a link to sign up for a newsletter? Or does that get chucked too?
- Danielle on May 29, 2017 at 2:32 pm
  
  sure why not!