Episode 23: Chatting About Off-Marketplace SEO (aka SEO on your own website)


Episode 23: Chatting About Off-Marketplace SEO | The Merriweather Council Podcast

SEO for handmade websites

The students in my Etsy Training Course tend to have incredible results after taking my course and implementing my strategies. Many of these strategies are related to appealing to Etsy’s native search system – so it makes sense that once they get a taste of the insane results getting found can have, they want to replicate this on their own site. My students come to me a lot asking about off-Etsy SEO – aka, SEO on their own websites. Today’s episode addresses some thoughts I have about this – it may surprise you!


In this episode:

  • My Etsy Training Course
  • Etsy SEO vs Regular SEO
  • How I approach SEO on my website
  • Effective marketing types for small brands
  • Why an Etsy search is better than a Google search for handmade
  • Why Etsy SEO is critical
  • SO MANY FACTORS that go into Google algorithm like whoa
  • What I prefer to focus on
  • Don’t get hung up on this, please
  • Things that can be more effective than SEO
  • You have more flexibility as a small business, did you know that?

Related reading: What is Etsy Relevancy + Why Should You Care

Related reading: Basic Etsy SEO Video Tutorial

training course 2


hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

featured on

Lucky enough to have been recognized by these fabulous entities.
proof to product
living over existing
create and thrive
the product boss
dear handmade life
the business proposal


This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.

Pin It on Pinterest