This post was inspired by the annual “reasons to love New York” issue of New York magazine. I believe that is the magazine associated with the New York Times. As a native New Yorker, I find it to be an enthralling recap of the many things that make New York so gosh darn lovable to many (bearable...
marketing
The One Image You Should NOT Use in Your Listings | Episode 157
*If you're looking for Bonus Episode 12, it was so popular that I spoke about it again on this season on the podcast! You'll find all the updated and important information here....
Episode 080: Marketing Lessons from Taylor Swift’s Reputation Tour
The last time Kimber and I spoke about Taylor Swift you all LOVED it. You loved it a lot. Not as much as I love the Backstreet Boys, but still a respectable amount. It was one of the most...
Episode 074: Fool Proof Social Media Strategy
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Episode 067: What to Keep Track of During the Holiday Season
If you've been around Merriweather Council...
Episode 56: Discussing Taylor Swift’s Amazing Marketing Example with Kimber Casteel
Taylor Swift Marketing Lessons Have you heard Taylor Swift's newest album? Even if you haven't heard it in full, I'm sure you've heard some of it through radio or Instagram. At bare minimum I'm willing to bet you knew...
No Longer Up for Debate: The Actual Facts On Adding Etsy Customers to Your Email List
Actual Facts About Adding Etsy Customers to Your Email List The question that I see come up at least once a month in various places around the internet where Etsy sellers hang out: "Can I add my Etsy customers to my email list?" It is a valid concept - add your previous buyers to your mailing...
Bonus Episode 8: You’re Not Target Amazon or Walmart. Or are you?
There is a wintry chill in the air that whispers ... "60% off"... can you hear it? Okay maybe if you're in Australia it's a warm breeze. Either way, the season during which we can truly...
Bonus Episode 6: An Intro to The Pricing Workshop
Pricing workshop Janet and I have been working on this super secret project for quite some time, and it's so exciting for us to be able to share it with you today! When Janet asked me to collaborate on...