You guys know I am big on taking cues form big brands and learning from their years of experience and research. It’s a great idea to be observant of big businesses if you run a small business and you can learn a ton by doing so. There are some things big businesses do though that do not suit small...
If you’ve been following me for a while, you know that I am passionate on this subject: handmade brands need their own websites. I think all handmade brands should consider having a marketplace experience, and optimize it to the max. But I think having your own standalone site is imperative. You...
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Some of you have heard me talk about the first iteration of merriweathercouncil.com - a beautiful looking site that was custom built for me, but that was a complete and utter nightmare to manage. Because it was such a train wreck on the back end - which I didn't realize before I got into this...
I had no real plan for how I would take my product photos for Etsy. The very first product photo I took was SO BAD. I'm sure lots of you will agree. Here it is: Holy tunafish sandwich. At least it isn't blurry - that is the only thing that is decent about it. ...