Why I Changed My Social Media Usernames + What Happened Next

Creative Entrepreneurship, Merriweather Stitchery | 8 comments

why i changed my social media handles + what happened next | the merriweather council blog

Five weeks ago, I announced a new project  – She Percolates -I am working on with my friend Jen over on Instagram. You might’ve heard me speak about it there or elsewhere on social media. I wasn’t planning on posting a fully report here until after it launches, but you can read a bit about it here


With the inception of She Percolates, my desire to blog more often on Four Years In, and with the restructuring of Merriweather Council, I decided that in order to fully support all these projects, I needed to make some changes to my “online presence.”

I am bringing all my projects under the umbrella of the one thing they have in common: ME. I am shifting more fully into being an entrepreneur – not just a business. 

Deciding what my “online persona” was going to be is something I have struggled with over the years A TON. Was I Danielle? Or was I Merriweather? Was I a mix? What kind of mix? How much mixing can be done under a business handle rather than a personal one? I’m still not sure – but it’s something I hemmed and hawed over for multiple years. I have always been “merriweather council” on social media, and that felt fine (not absolutely right, just fine) until late 2013 when my life was no longer all about living, breathing, eating merriweather council.

My objective changed

I’ve never fully had a “plan” for social media. (I never had a plan at all for any of this, actually.) Over time, I began to understand how each social network was unique and how it could be working for me. I find that for me – Instagram can connect me to customers and colleagues, whereas I see twitter mainly as a way to connect with colleagues and other businesses. Twitter is kind of like “office talk” for me and I like that. Pinterest is a mix of personal interest bookmarking and connecting to customers, and Facebook is exclusively a way to connect with customers. So each has their purpose. Only recently have I really tapped into that though.

At the start of 2014 I set about the year with the intention to grow some of my followings – I focused mainly on Instagram. I had been using instagram MAINLY for business purposes for the past 8 or so months. I felt I really hit my stride – like, finally got it – over the summer. That was happening as I was shifting into my new projects and better understanding of my bigger picture – so as the year ended, I made the change to my username in order to more fully support my expanded vision and new direction. It felt very natural at that point.

I am now using my @daniellespurge accounts as distribution points for my other content – to my personal blog, my shop, my business blog and She Percolates

why i changed my social media handles + what happened next | the merriweather council blog

So as not to completely squander the past four years of establishing the recognition associated with @merriweatherc (not to mention the hundreds of business cards I have with that info on there) I turned another existing account into @merriweatherc on instagram and turned a private account public, also switched the name to @merriweatherc, on twitter. So if you did follow or mention @merriweatherc, I’ll still be on the other end.

Starting Over

I’ve essentially started over with my merriweather accounts – with significantly less followers – and in a way, with my Danielle account too, because I’ll be using thes. Now that I feel more aware of how to leverage the power of social media, I can begin working to implement some of the things I have learned over the past few years in a way that will make more sense for my audience(s) and for me.

I’ll be posting relevant content to each of my channels – and mentioning anything major on my @daniellespurge accounts. My main goal right now is to organize my posts across the channels with my hashtags  #fouryearsinblog #merriweathercouncilblog #merriweathercouncil #shepercolates.  And #creativelifehappylife. That’s a priority for me moving forward. Everything else will fall into place.

What Happened Next

It’s only been about a month since I made the switch on Instagram (the first account I made the switch on) and I could’ve picked a better time. I made the change on the same day Instagram began it’s scrub of fake/ spammy/ inactive accounts. So I lost a bunch of followers – but I think it’s safe to say I would’ve lost them either way.

After the scrub was completed, I did still see bundles of followers leaving – and I think a lot of that has to do with the change in content. It was sudden, I admit.  I really don’t consider it a loss though. I see it as a realignment. I’ve actually stayed about the same number of followers – it’s just that people are leaving and new people are coming – and I think once I settle into a schedule and a general expectation is established, this will even out and begin to grow again. I’m honored anyone has tolerated me this much, actually, and I can see who my most loyal followers are and I feel very lucky to have great people like that supporting me.

On my other networks, everything is about the same. I see people change their Twitter handles pretty frequently, so I don’t consider it to be as big of a deal there. Twitter displays your handle and your name as well, fairly prominently – so it wasn’t as mysterious or noticeable there. Because I had identified my Facebook page as being a place to primarily connect with buyers of my products, I have left my business Facebook page as it is. I won’t be making a personal brand page though. Facebook has very little appeal to me at the moment, and I don’t need to have ANOTHER account.

Related to this, I ended up deleting my @fouryearsin handle on twitter – and I’ll be using my personal account to distribute that content directly to or from the blog. I wasn’t using it at all, and it seemed silly to have – so I just nixed it.

Some Bad Feelings

I can’t say I did all this changing without feeling a little weird. I felt bad that I had done it sort of off the cuff without much warning and I think maybe some people were confused. It’s hard because the viable lifetime of a SM post is generally pretty short – so it was either risk repeating myself over and over and being annoying, or just chug along and possibly confuse people if they realized later they were no longer following @merriweatherc. Either way, it was going to be a bit of an adjustment period for us all.

It’s okay.

When I first started this shift – away from only Merriweather work, and into a fuller picture of myself as an entrepreneur – I felt a little bit like, “this is HUGE big deal”… now I know that it isn’t. People evolve in their work all the time. It’s actually a really great thing! I’m more than Merriweather Council and Merriweather Council doesn’t have to be the same thing year after year.

I’m in a place where I am starting fresh with multiple things, and I’m excited to see where it all goes. Social media handles is a small part of my bigger shift.

I would love to stay connected to you! The place I hang out the most is Instagram and I would love to see you over there @daniellespurge … or @merriweatherc (or any of the others, really)

All my projects are profiled here – as a sort of cheat sheet.

I’m looking forward to hearing your thoughts on this. Have you struggled with using your name vs. your business name online? Have you ever changed your usernames across the board?


hello + welcome

Oh, hi! Welcome to The Merriweather Council. I’m Danielle and I am a maker in business and mentor to other makers in business. I teach you how to turn your crafty tendencies into profits!

Oh, I’m also really into crafts, boy bands + iced coffee. Email me anytime to say hello or send cute Backstreet Boy videos or dog pictures .. or whatever! danielle (at) merriweathercouncil.com Thanks for stopping by.

featured on

Lucky enough to have been recognized by these fabulous entities.
proof to product
living over existing
create and thrive
the product boss
dear handmade life
the business proposal


This is a for profit blog and includes a few affiliate links. This means that if you purchase something through one of these links, I may receive a small commission. I only bother suggesting products or services that I have used and loved because if you buy something on my suggestion and hate it that would suck. So I only suggest things i’m 99% sure you’ll love as much as I do.


  1. Your article is so refreshing, Danielle. I totally struggled with the name thing more than anything else dealing with my biz! I ended up using the 1st letters of my 3 kids within another semi-related word W R D became WiReD – WiReD Boutique (jewelry). Most don’t get it. It’s not obvious but I like it. My cross stitch biz is a WiReD Stitches (I know, not very creative).

    My Twitter name though is me @pmillers It started that way before my biz and I kept it that way. So I really connected with what you said about your Twitter name.

    I think you’ve done the social media name switch very successfully! (Which is why I’ve taken notes!)

    • Thank you, Pam! I wish I had started out this way but, it seemed to make sense at the time to stick with all business usernames.

      I like the way you’ve named your businesses – or the different branches of the same general business of you!

  2. Danielle, Thank you for sharing this with us. I think change, even the best kind, is always a little awkward, and chafes a bit at first. But I love change, in terms of creating and making. For me, it’s essential. I get bored doing the same thing and I don’t want to be pigeon holed!
    I go back and for with the name thing too – but I think that’s fairly universal. You are not alone!
    Keep it up – you have a lot of cheerleaders rooting for you!

    • thank you, Liz, you’re so supportive, I am so appreciative. I totally love what you said about change is awkward even if it is for the best. I do believe that!

  3. Danielle,
    Thanks for the post and I think you are definitely leading the way for lots of us rethinking how our business can evolve, and the role of social media in that evolution.
    I have a friend who struggles with her business name for one activity, and then she has a supplies business and makes fine art as well … between business licenses and social media it’s hard to find the right name to go by, and decide if all things need to be under one name.
    I’ve just recently joined instagram and quickly saw that I could replace a lot of twitter accounts I followed for visual/ inspiration with that person’s or business’s instagram – reserving twitter for verbal content/ discussion of ideas. I haven’t decided what to do about pinterest – but am thinking of that more as a system that I will have to search, since I can’t keep up with all the new pins from the people /businesses I follow there.
    By the way, is it just some of the people I follow on instagram or do a lot of people sell things on instagram by telling people to leave their email … if they are interested in buying? Seems like possibly a good idea for de-stashing, or for vintage things or virtual yard sale – but I am curious about what others have experienced – both as buyers and sellers.
    Thanks again,

    • Hi Mary – definitely a good point about visual versus verbal!
      As for instagram sales, that is a very popular thing! I’ve done some myself, and they have gone well each time. Definitely great for destashing or purging inventory. I do suggest having a separate account if you think you’ll do a lot of it, because it does clog up the feed and if people aren’t interested, they might get annoyed. I can chat with you more about it if you’d like. maybe i can write something up.

  4. I LOVE a good flow chart. It’s been fun to watch you grow, especially over the summer. Seems like a great natural progression for your online presence. IG scrub was good timing. I’ve struggled with loss of users since I’ve started to focus on more local events. It’s hard to balance finding local people that will go to the events and also keep the broader embroidery community connected. Your post makes me realize that it’s ok and followers will come and go as you change and not to be offended by it. I’ve also been thinking a lot about each social network and how they are so different and need to be used differently. I admire how you use Twitter to build an office of co-workers. I’m not real into Twitter but want to build more of a support network there. I thought I was just using it wrong since I couldn’t attract customers there. Great post, as always. Keep up the momentum!

    • Haha thanks, i haven’t made a flow chart since high school!
      I think it makes sense that if you change your content, your audience will change some as well. I love that you are doing local things, I don’t feel “excluded” even though I am not in your area. I feel jealous lol.

      Twitter has always just naturally lent itself more to connecting with other makers for some reason. and I think because you do find twitter is a place to share a lot of small thoughts, it’s easier to approach it that way than from a cohesive vision standpoint.

Pin It on Pinterest